With the rise of the low-code website design platform Webflow, heavily animated websites have become easier for agencies to create and much more expected by viewers in general.
As one of the best website development companies in the USA, we have seen the pros and cons of animating a client’s website firsthand. Let’s take a look at why you should consider adding more complex animations to your clients’ websites, as well as what to keep in mind when doing so.
Splashy User Experience
A heavily animated website will catch visitors’ attention from the get-go and help your client stand out. Website visitors will be much more likely to remember your client and will even be more likely to refer friends and family to the website thanks to the captivating and unique on-screen movement.
Improved Brand Reputation
Due to the “Wow” factor, your client’s brand may be viewed as more premium. Complex animations will look expensive and improve the perceived value of your client’s offer in general.
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Too Much
On the other hand, a busy screen loaded with scroll effects, image changes, and movement may overwhelm viewers and put them off the website. It is important to consider who the end user will be before integrating gravity-defying transitions on the website.
For example, it might not be strategic to make an old age home’s website heavily animated, but it would be much more effective for a well-known, cutting-edge gaming competition to add animations to their sign-up page.
Loading Failures
The final thing to consider is that videos and animations can slow down a website’s loading speed. Users may get bored or frustrated waiting for the page to load, and bounce rates might increase. If you do decide to integrate animations into your client’s website in a strategic manner, be sure to give loading speed some thought.
If your agency is looking for the best website development company in the USA to design white label websites for your clients, look no further than Globital USA. We can design everything from cutting-edge sites to traditional sites. Contact us today!
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