TikTok currently has over 150 million Americans using its platform. The application has proven a great success for both personal use and business use. It felt like it was an overnight sensation for giving Americans the opportunity to showcase themselves by managing their own profile in a fun and engaging way.

Considering the great reach of the platform, many businesses outsource their TikTok social media management to digital agencies such as yours and ours. Despite its popularity among users of all kinds, the app actually faces a battle to remain relevant in the US. Today, we’re exploring the battle to keep TikTok alive and what it means for us as marketers.

Why Is The US Threatened By TikTok?

TikTok, the popular short-form video app, has faced mounting scrutiny from US lawmakers and regulators. Their concerns stem from the app’s Chinese ownership and potential privacy and security risks. As TikTok gathers vast amounts of user data, critics argue that this data could be accessed by the Chinese government, posing a threat to US national security.

Additionally, the app’s addictive nature and potential to spread misinformation have led to further concerns. As a result, some states, like Montana, have taken measures to ban TikTok on government-issued devices.

Have Any Other Countries Banned It?

The US is not the only country wary of TikTok. In fact, India, once TikTok’s largest market, banned the app in June 2020 due to national security concerns. Other countries, such as Australia and Japan, have also considered imposing restrictions on the platform.

What Does It Mean For US App Users?

With the possibility of a ban, many TikTok users and marketers alike face uncertainty about the app’s future. If TikTok were to be banned, not only would users lose a beloved platform for creative expression, but marketers would have to adapt to the changing landscape, potentially losing a significant channel for reaching their target audiences.

For digital marketing agency owners, this could mean rethinking our strategies and finding alternative platforms to leverage as a backup solution. As we’ve seen with other social media platforms in the past, the landscape can change rapidly, and it’s essential to stay nimble and adapt.

A World Without TikTok?

While the future of TikTok in the US remains uncertain, it’s crucial for digital marketing agency owners like yourself to stay informed and prepared for change. If you currently provide TikTok social media management, consider expanding your repertoire to include other platforms and strategies.

In fact, it’s crucial to remember that any and all social media platforms are not owned by our clients’ brands. It’s for this reason that having a diverse marketing strategy is so important, instead of putting all our eggs in one basket. Are you prepared if Meta suddenly shuts down tomorrow? 

Work With Professionals Who Can Help Keep Your Agency Ahead Of The Curve

We get it: it’s easier said than done considering the limited resources you face as an agency owner. You only have so many hands and brains to stay on top of the latest trends, manage your clients and perform your work.

We can help! Here at Globital, we offer white label social media and digital marketing services to digital agency owners. This means that you can focus on running your agency while we handle all of your client work under your very own brand name. Think of us as a secret team in your back pocket. Reach out to us for a free consultation to chat about how we can help you scale your agency with ease.