Have you been looking for ways to connect with your audience or even your clients’ audiences more effectively? As social media has become a larger part of customers’ lives, they have craved authenticity more and more. Our outsource social media experts explain how and why you should be using lives to a greater extent this year.

Build Authenticity With BTS Lives

Behind-The-Scenes (BTS) lives provide a unique window into the inner workings of your agency or your clients’ world. Offering a sneak peek into daily operations, team dynamics, and project development can humanise brands. Clients want to connect with the faces behind the services, and BTS lives allows just this. 

By breaking down the traditional barriers between brand and audience, you establish a genuine connection that fosters trust.

Create Live Experiences

Live content offers an unparalleled opportunity to create immersive experiences for your audience. Hosting live events, webinars, and Q&A sessions enables direct interaction with your audience, fostering a sense of community. This allows you to address queries in real-time, understand your audience’s needs, and tailor your services accordingly.

You can, of course, do the same for your clients. Consider organising live workshops or seminars on industry trends, digital marketing strategies, or case studies. 

Showcase Products and Services

Live demonstrations provide an engaging platform to showcase products and services. Whether unveiling a new digital marketing tool or a clients’ range, highlighting a successful campaign, or giving a virtual tour of your or your clients’ workspace, live content allows for real-time feedback and interaction.

Demonstrating the effectiveness of your services in action can be a powerful tool for client acquisition. Prospective clients witnessing your expertise live are more likely to be convinced of your capabilities, leading to increased conversion rates. Plus, when doing this for your clients, you can lean into unboxing videos, use-case videos and more to show off what they sell. 

Drive Demand Before Drops

Creating anticipation is a classic marketing strategy, and lives provide a dynamic way to generate buzz before a product or service launch. Tease upcoming offers through live sneak peeks, countdowns, and interactive polls.

One of the reasons social media lives are so effective is because they can help you forge relationships with your audience. Personalization can do this, too. Discover how to create more customised marketing campaigns using data in this video.

Don’t forget that outsourcing social media posts to us will leave you with more time to focus on interaction through lives.