AI Is A Digital Agency Opportunity, Not A Threat: How To Use AI To Offer Better Digital Agency Services
It is no secret that the digital world is rapidly advancing, with new technologies, features, and abilities released seemingly every day. For digital marketing agencies, it is more important than ever to keep up with modern technology and find new, creative ways to use it to your clients’ advantage.
One of the biggest technological advancements of today is Artificial Intelligence or AI. While many of us have some interaction with AI on a regular basis (for example, asking Google Assistant to call Mom or asking Siri for the weather), many are unfamiliar with AI in marketing or are worried about how it will affect day-to-day work in our agencies.
The exciting news is that instead of fearing for the future, your agency can actually leverage AI to amplify its business and the value it’s bringing to market. Let’s take a look at how.
What Is AI In Marketing?
In marketing, AI allows organizations to improve their overall marketing strategies and efforts by handling repetitive marketing tasks such as sending emails, scheduling posts, and even predicting and analyzing campaign performance. Of course, AI-powered SEO optimization, Google Ads optimization using AI, and AI-driven social media ad campaigns can also all be optimized with AI.
AI can instantly complete tasks that would take humans hours or even days to complete more accurately and efficiently than a person could. By leveraging AI, modern digital agencies can serve more clients, focus their time and expertise on strategy (the actual magic that makes marketing work!), and scale their businesses.
And don’t forget that, at the end of the day, your agency is a business itself. AI tools can help you reach, nurture, and retain clients that much more effectively.
Achieve Higher ROI For Your Clients With AI
Agencies around the world are worried about clients leaving to DIY all of their marketing themselves. However, one thing clients will always value is value! If you manage to attract more leads, clicks, calls, sales, and downloads for your clients using a smaller budget, you’ll be golden.
Today, marketers benefit from the ability to use AI-powered analytics for marketing agencies. Leveraging AI to improve ROI in digital marketing, your digital agency can ensure that your clients’ content and campaigns reach and resonate with the right customers.
AI uses historical data to ensure that any future campaigns add value to your client’s customer’s journey by making certain that a campaign is built upon information and content that audiences have proven to find engaging. This helps marketers create more effective campaigns that will achieve the desired goals and significantly increase ROI.
Leverage AI To Monitor And Fine-tune Campaigns More Effectively
Marketing tools and systems are available to marketers, helping them to sift through enormous amounts of data and information quickly and efficiently. With AI, these tools are much more powerful and have the ability to do much more than simply organize and categorize information.
With AI, marketing tools have the ability to give marketers helpful insights and strategy suggestions that can be used to make smarter marketing decisions faster than ever before. The agencies that thrive now that AI has arrived will be the ones that use data (and communicate it properly to clients) to accelerate the pace of a campaign.
Use AI To Improve Your Agency’s Customer Service
Using AI as simple as a chatbot that is ready to provide effective, continuous customer support can go a long way in ensuring that your client’s customers have immediate answers to frequently asked questions. Customer service teams will also have more time to devote to other tasks while AI takes care of FAQs and run-of-the-mill customer queries.
As AI advances, so will its capabilities. AI chatbots for customer service that previously offered a specific set of pre-programmed automated responses can now answer complex questions in an almost human-like manner.
Of course, your agency can also include chatbot AI in the websites you build for customers in order to pass the benefits on to them. This kind of value-add is what will separate agencies that go out of business from those that go on to grow their client base.
Unlock The Power Of Personalization With AI
Digital marketing trends tell us that in a world with sophisticated algorithms and personalized feeds, more and more consumers expect content, advertising, and data that is tailored to suit them based on their unique likes, dislikes, needs, and browsing history.
Using AI to improve customer targeting, you can use data such as location, purchase history, browsing history, demographics, and more to help identify potential customers and likely prospects for your clients – and even for your own business!
By improving all of your marketing research, strategies, and services using personalized insights into your client’s target market, you will be upping the ante. Clients will not leave an agency that is fetching them results, and this form of AI can help you hit the bullseye campaign after campaign.
Use AI To Boost Productivity
Many digital marketing agencies share the feeling that there aren’t enough hours in the day to get it all done. With AI-driven marketing automation, digital agencies have the opportunity to open up their schedules and delegate repetitive marketing tasks like survey analysis and emails to the machine. You can also automate admin tasks like CRM and aspects of project management with AI. This opens up time for marketers to focus on those tasks, campaigns, and items that need an expert, human touch.
By doing this, your agency could, for example, charge lower prices or the same price for power-packed services that ensure your clients are actually getting more of your time and attention than before. What a game-changing USP!
Use AI To Create Content En-Masse
Modern marketing requires the creation, production, and release of massive amounts of high-quality, original content for your clients. Whether your clients need regular, well-written blogs and web copy, consistently posted videos, or a perfectly curated Instagram feed, your digital marketing agency likely finds itself under pressure to create content in bulk that is still of exceptional quality.
We know that running out of time, stamina, or resources to do this is a major problem. AI-driven marketing automation and content creation allow machines to use specific data to create unique, original content that you can deliver to your clients. This includes everything from captivating, unique images generated using AI to AI copywriting tools for marketing agencies to create a simple headline or lengthy story to post.
Leaving content creation ‒ or at least the first iteration ‒ to AI will free up more of your time to tweak and refine the first, second, and so on drafts until they are show-stopping. Plus, you’ll enjoy more time that you can spend working on the engine behind any marketing result: the strategy.
Make The Most Of AI For Your Digital Marketing Agency With Help From Globital
As you can see, using AI will empower your digital agency to offer better services to your clients that will help you retain and grow your customer base. AI will only amplify the greatness in the already hard-working, cutting-edge, value-adding agency. Or, it will amplify the mediocrity of a mediocre agency.
As a white-label agency, we at Globital provide digital agencies with the competitive advantage they need to make more profit, serve more clients, and achieve long-term, sustainable growth. If you are looking for a resource partner to help guide your digital agency through the role played by machine learning in marketing, AI marketing strategies, and even white-label AI marketing services, Globital is here to assist.
To make sure that you are ready to take advantage of AI in marketing for your digital agency clients or to have your concerns and questions answered, be sure to attend Globital’s April webinar: AI State of the Union. Don’t miss out!
