Google Discover is a content recommendation platform that has become a key player in driving website traffic. As a digital marketing agency owner, understanding how to optimize for Google Discover can significantly enhance your SEO strategy and better serve your clients. 

Here are our SEO wholesale team’s top 3 tips to help you navigate this landscape.

Google Discover Explained

Google Discover is not just another search engine feature; it’s a content discovery platform that presents personalized content to users based on their search history and preferences. Unlike traditional search, where users actively seek information, Google Discover proactively pushes relevant content to users even before they initiate a search. 

Recognizing the shift from traditional search to proactive content discovery is fundamental. It means crafting content that captivates and engages users at first glance, aligning with their interests and search behavior.

Niche Down

In the realm of Google Discover, specificity is key. Unlike general searches, users on Discover are seeking personalized and highly relevant content. Niche down your content to cater to specific interests within your industry. 

Understand your target audience’s preferences and create content that resonates with their passions. By tailoring your content to niche topics, you increase the likelihood of appearing in users’ Discover feeds, driving organic traffic and establishing your authority in specialized areas.

Include A Cover Photo

Users are drawn to eye-catching visuals. Include a striking cover photo that encapsulates the essence of your content. Google Discover heavily emphasizes visual content, and a compelling image can significantly boost your click-through rates. Ensure your cover photo is high-quality, relevant, and aligned with the user’s interests, encouraging them to explore your content further.

Get To The Point In Your Titles

Craft titles that grab attention and succinctly convey the essence of your content. Users scrolling through Google Discover are more likely to engage with content that promises immediate value. Cut through the noise by getting straight to the point in your titles, sparking curiosity and encouraging users to delve into what you have to offer.

Our SEO wholesale offer means that our experienced SEO reseller business white label team can optimise your clients’ for Google Discover while you get all of the credit.

Take a closer look at our SEO services here.