Like any other skill, copywriting can benefit from regular exercises that challenge your creativity and sharpen your thinking. Let’s look at three exercises our white label SEO copywriting team recommends that will help you keep your copywriting skills sharp.
Rewrite Famous Copy
One of the best ways to improve your copywriting skills is by rewriting famous ads or copy. Iconic campaigns like Apple’s “Think Different” or Nike’s “Just Do It” are well-known for their simplicity and impact. By taking these well-crafted pieces of copy and reimagining them in your own words, you can gain a deeper understanding of what makes them work.
How to Do It:
Select a famous ad – Choose a piece of copy that you admire.
Analyze the structure – Break down the ad into its core components. What is the main message? What emotions does it evoke? What words are used to create impact?
Rewrite with a twist – Try to convey the same message but in a completely different style. You can modernize it, add humor, or even flip the message on its head.
Same Copy, Different Audiences
This exercise will help you refine your ability to adapt your messaging to suit various demographics, psychographics, and buyer personas.
How to Do It:
Start with a universal message – Write a short piece of copy with a general message, such as “Enjoy a healthy breakfast every morning.”
Identify different audiences – Choose three different target audiences, such as busy professionals, stay-at-home parents, and fitness enthusiasts.
Rewrite for each audience – Adapt your original message to resonate with each audience. Consider their needs, values, and language preferences.
Want To Cheat?
Only X Words
The ability to convey a message in as few words as possible is a valuable skill that can make your copy more powerful. This exercise focuses on condensing your copy without losing its essence.
How to Do It:
Write a detailed message – Start with a piece of copy that fully explains a concept or idea. Don’t worry about the word count at this stage.
Set a word limit – Challenge yourself to condense the message to a specific word count, such as 50, 30, or even 10 words.
Refine and edit – Remove any unnecessary words, redundant phrases, and fluff. Focus on keeping the core message intact.
These exercises will help you or your team members improve their copywriting skills. If you want to deliver excellent copy to your clients, consider our white label SEO copywriting services. Our native English-speaking writers are available to help you with all of your copywriting needs.
