In the fast-paced world of digital marketing, staying on top of design trends is crucial to making a lasting impression. Logos play a significant role in brand recognition and creating a strong visual identity. 

Embracing these trends can help your agency create visually appealing logos that resonate with target audiences. If your agency doesn’t specialize in logo design, consider outsourcing the service to our digital marketing consultants for superior results.

Let’s explore 5 logo design trends that are making waves in 2023: 

1.   Letter Marks

Letter marks, also known as monogram logos, focus on combining letters or initials to form a visually striking symbol. This minimalist approach allows for simplicity and versatility in logo design.

2.  Sketched Logos

Sketch-style logos have gained popularity in recent years due to their unique and hand-drawn aesthetic. This trend embraces imperfections and a more organic approach, bringing a sense of authenticity to a brand’s visual identity. Offer sketch-style logos to clients who want to convey creativity or individuality. 

3.  Mixing Texts

Mixing different types of fonts and styles within a logo design creates a visually dynamic and impactful effect. This is very in at the moment! By combining serif and sans-serif fonts, script and bold lettering, or even different languages, a logo can convey a sense of versatility and adaptability. 

4.  Playing with Lowercase

Lowercase lettering has gained traction as a logo design trend, offering a more approachable and modern feel. By using lowercase letters in a logo, you can convey a sense of friendliness and openness. Lowercase logos can be particularly effective for clients targeting younger demographics or those striving for a more casual and informal brand identity.

5.  Include a Mascot

Mascots are making a comeback in logo design, offering a friendly and personable representation of a brand. Whether it’s an illustrated character or an anthropomorphic version of a company’s product or service, mascots create a memorable and relatable brand presence.

Staying on top of the latest logo trends is only half the battle. To win the war, you’ll need to implement these trends and best practices and deliver results that WOW your clients. If that sounds daunting, why not outsource your client’s logo designs to our white label graphic design team? Our outsourced digital marketing resellers are ready and waiting to help!