TikTok is fast-tracked to be one of the biggest social media platforms in the world, both for users and consumers of social media content as well as digital agencies and marketers. Toward the end of 2021, TikTok boasted more than 1 billion active users across the world and is gaining more each day. With masses of people actively using the platform, it makes sense that smart marketers have taken advantage of everything TikTok has to offer and leveraged it as a key component of the advertising strategies they form for their clients. 

At Globital USA, we are a social media management reseller known for partnering with digital agencies that need to outsource digital marketing for their clients. With experience in social media marketing and content creation, we know first-hand what TikTok has to offer the marketing world.

Digital agencies and marketers have several options available to them when it comes to advertising for their clients on TikTok. These options include:

• Partnering with influencers to promote the brand’s products or services
• Taking part in TikTok trends to attract the attention of the brand’s target audience
• Starting new TikTok challenges or releasing new sounds with dedicated #hashtags with the aim of drawing attention to the brand and potentially going viral
• Making use of TikTok for Business – TikTok’s advertising tool is available to brands and marketers to place ads that will show up on targeted users’ For You Pages.

Recently, TikTok has released a new tool that is sure to give marketers and digital agencies important insights that they can go on to leverage to target more specific demographics all over the globe. Appropriately named TikTok Insights, digital agencies now have easy, convenient access to information regarding their audience’s interests, feelings towards specific brands, and overall behavior.

Digital agencies can now refine their marketing strategies and advertising campaigns by using the data offered by TikTok Insights. The tool offers a wide variety of filters that can be used to narrow down an audience as much as is needed to get incredibly specific. Some of the filters include:

• Location
• Audience (Gen Z, Millennials, Gen X+, etc.)
• Insights (Advertising, Creator, People, etc.)
• Industry (Apparel & Accessories, Beauty & Personal Care, Cleaning & Household, etc.)
• Holidays & Events (Black Friday, Christmas, Ramadan, Mother’s Day, etc.)
• Year

With these filters, digital agencies can learn more about the behavior of the TikTok community to formulate effective marketing strategies using information straight from the source. TikTok displays this information in easily digestible tiles that present the information clearly and concisely. 

For added convenience, TikTok Insights offers the ability to click on the ‘Source’ button, generating a citation that can be copied and pasted into any document, slideshow, or presentation. This is going to be incredibly helpful when digital agencies need to call on specific data or statistics when pitching new ideas or presenting to clients. 

Need to start outsourcing social media posts for your clients to a reliable digital reseller? Get in touch with Globital USA. We would love to help. You can find out more by reaching us by emailing support@globitalmarketing.com.