When working with clients in the digital marketing space, it’s not uncommon for clients to have the unrealistic expectation that their digital marketing campaigns will get immediate results. As a digital agency owner, it’s important to reassure your clients and let them know that results will come in time, or you risk losing a client altogether. 

Over on our SEO wholesale YouTube channel, Globital TV, project manager Waseem Ansari shares some strategies to help prove to your clients that the traffic they expect is soon to come. 

Use Reporting To Show Improvement

Keyword reports and ranking metrics can help your digital agency give your client the concrete evidence they need to be convinced of their position and the progress that has already been made. Even though these reports don’t show traffic themselves, they are an invaluable tool that can be used to show clients that the right keywords are being activated and that traffic will soon be on the way. 

Be Transparent & Don’t Hesitate To Share Work Logs

When your client doesn’t see immediate streams of traffic to their website, they may wonder what your team is doing all day and why they don’t see results. They will feel far more confident in the efforts made when you can show them where your time has gone by sharing detailed logs of all the work done toward their SEO campaign. 

Consistently Communicate With The Client And Give Plenty Of Updates

Nothing makes a client as uneasy as silence from their contractor. Being proactive in communication with your client goes a long way. Share regular reports and summaries along with data showing the progress made as frequently as is appropriate. Keeping your clients in the loop through emails or even by giving them a call will help them trust your process. 

Make Your Invisible Efforts Seen With Tangible Metrics

While your digital agency may live and breathe SEO, many of your clients may not understand what it is and how much work you put in. Show how much work is being done by showing that work as a metric or measurement. Metrics such as page visits, shares, conversion rates, and bounce rates clearly demonstrate the progress made. 

Prove Your Reporting With Assistance From Industry Leaders

Show your industry expertise by backing up your claims with the help of reports and articles from industry leaders. When other experts agree that it takes time for SEO to result in traffic and that the results they have achieved are important, your client will feel better educated and reassured of your process. Once they understand, they will feel more optimistic about the progress you have made. 

At Globital USA, we are the best SEO reseller company to work with if you want to scale your digital agency. Offering a wide range of digital marketing services like SEO at wholesale rates, we allow digital agencies to offer more services to their clients while saving costs and boosting profits. Interested in white label SEO services for your digital agency’s clients? Contact us today at support@globitalmarketing.com. Interested in more videos aimed at helping you scale your digital agency? Head over to our YouTube channel, Globital TV, where we post new videos every Monday.