Referrals matter. They’re a testament to your agency’s quality of work, they often lead to high-value clients, and they mean warmer leads who have already been socialised in favor of picking you!
Are you asking for referrals from your existing clients? Our white label marketing and virtual assistant team has discovered one or two things about referrals over the years. If you’re not requesting and flaunting referrals yet, here’s why it’s crucial and how to do it effectively.
Why Referrals Are Crucial for Your Agency’s Growth
Referrals build trust and credibility with potential new clients. When someone recommends your agency, they’re essentially vouching for your services. Referrals also often lead to higher-quality leads because they’re coming with a recommendation from someone they know and trust.
Acquiring clients through referrals is often less expensive than traditional marketing channels like advertising or cold calling. Plus, satisfied clients who refer you are more likely to remain loyal to your agency.
Is It The Right Time To Ask?
Ensure your client is truly happy with the work you’ve done and that the project is complete. The stronger your relationship with a client, the more likely they are to refer you.
Wake Up From Your Operations Nightmare!
We have 8 rules that you should follow to boost your agency’s operations. Win more business, earn more income, and deliver better results.
The Perfect Request
When asking for a referral, be specific and direct. For example, you could say, “We’re so grateful for your partnership. Your business has been a pleasure to work with. If you know anyone who could benefit from our marketing services, we’d love it if you could refer them to us. We can offer them a [special offer or discount] as a thank you for your recommendation.”
Asking politely and possibly in writing and via the phone, in person, or over a virtual call often gets the best results. Implementing a referral program will help you systematize the process and become more efficient.
Asking a client to give you feedback can be daunting, but it’s always easier when you genuinely know that you delivered excellent work to them. Our outsource digital marketing services team is on standby to help you do just that. We offer everything from copywriting to email marketing to website design and more. We can even help you with white label virtual assistant services. Get in touch with us today.
