While both copywriting and copyediting are essential in content creation, they serve different purposes. Here’s a guide to help you decide which one is suited to your client, with tips from our outsource digital marketing packages team. 

Selling Copywriting

They Want to Improve Brand Voice and Messaging

When clients struggle with establishing a strong brand voice or need to refine their messaging, it’s time to offer copywriting services. Crafting a unique and consistent brand voice is vital for connecting with the target audience and building brand identity. 

As a copywriter, you can help clients define their brand persona, tone, and style, ensuring that their messaging resonates with their audience. This involves creating original content that reflects the brand’s values, mission, and personality.

They Need Help with SEO 

If a client wants to improve their online visibility and drive more traffic to their website, selling copywriting services focused on SEO is the way to go. SEO copywriting involves creating content that is not only engaging and informative but also optimized for search engines. 

This includes researching relevant keywords, using them strategically throughout the content, and adhering to best practices for on-page SEO.

Selling Copyediting

They Need Help Maintaining Brand Consistency

Clients who already have content but struggle with maintaining a consistent brand voice and style across different pieces can benefit from copyediting services. Copyediting ensures that the content aligns with the brand’s established voice, style, and guidelines. This includes checking for consistency in tone, language, and formatting.

For instance, a large corporation with multiple content creators might produce a wide range of materials that vary in style and tone. By offering copyediting services, you can harmonize their content, making sure it consistently reflects the brand’s identity and values, thereby reinforcing their brand image.

Their Content Lacks Flow and Readability

When clients’ existing content is hard to read or lacks a logical flow, copyediting can make a significant difference. It focuses on improving the structure, coherence, and clarity of the content and involves reorganizing sentences and paragraphs, enhancing transitions, and ensuring that the content is easy to understand and engaging for the reader.

Whether you need copywriting or copyediting services, outsource digital marketing and copywriting packages to our experienced writers today.