By proactively addressing your client’s concerns and desires, you position yourself as an indispensable partner. Here are seven comprehensive tips from our virtual assist reseller team to help you elevate your client service and stand out in the industry.

Build a Genuine Relationship

Building a genuine relationship with your clients goes beyond just professional interactions. It involves understanding their business at a deeper level. 

For example, if you’re managing a restaurant client’s social media, learn about their signature dishes, their target customer base, and any special events they host. Attend some of their events if possible or engage with their staff to gather insights. This deeper connection allows you to tailor your strategies to fit their unique needs and goals.

A genuine relationship also means being there for your clients during tough times. If a client faces a crisis, such as a negative review or a sudden drop in engagement, offer support and solutions rather than just managing the standard tasks. This level of care fosters trust and positions you as a trusted advisor rather than just a service provider.

Focus on Reverse Problem Solving

Reverse problem-solving is about anticipating potential issues and addressing them before they become significant problems. For example, if you’re handling a client’s email marketing campaigns and notice a trend of declining open rates, don’t wait for them to mention it. Proactively suggest A/B testing subject lines or adjust the sending times based on analytics.

Another example could be in SEO; if a client’s website is showing signs of outdated practices, such as slow loading times or poor mobile optimisation, address these issues with a comprehensive audit and improvement plan. By preemptively identifying and solving problems, you demonstrate proactive thinking and dedication to their success.

Be On The Side Of Innovation

Clients often look to their agencies for innovative solutions that set them apart from the competition. For instance, if you’re working with a tech company, suggest incorporating emerging technologies like AI-driven customer service or virtual reality experiences into their marketing strategy. Share industry reports and new trends that could benefit their business.

Take this example of a fashion brand: if you notice a growing trend in augmented reality (AR) try-ons, propose a campaign that integrates AR technology, allowing customers to virtually try on clothes. Such innovative ideas not only impress clients but also position you as a forward-thinking partner looking to bring fresh ideas to the table.

Do Something Different

Sometimes, breaking away from the norm can make a significant impact. For instance, if your client is running a standard social media campaign, try incorporating interactive elements like polls or quizzes that engage their audience in a new way.

A great example is creating a unique contest or challenge that encourages user-generated content. If you manage a health and wellness brand, you could launch a 30-day fitness challenge where participants share their progress on social media with the chance to win prizes. This not only creates buzz but also builds a stronger connection between the brand and its audience.

By thinking outside the box, you may hit upon trends before they even start. 

Check in Often

Regular check-ins are vital for staying aligned with your clients’ evolving needs. Instead of waiting for scheduled meetings, reach out with updates, suggestions, or just to touch base. For example, if you’re running a content marketing campaign, provide weekly updates on performance metrics and discuss any immediate adjustments or improvements.

Consider sending a brief monthly newsletter with insights into their industry, recent achievements, or upcoming trends. This consistent communication helps you stay on top of their needs and allows you to adjust your strategies as required.

Keep an Eye on Competitors

Monitoring competitors can provide valuable insights that benefit your clients. For example, if you’re managing digital advertising for a client, regularly analyse competitors’ ad strategies, creative approaches and messaging. Share these insights with your client and propose ways to differentiate their campaigns.

If you notice a competitor using a new social media platform or a unique influencer partnership, suggest similar or innovative strategies to stay relevant. By keeping a close watch on the competitive landscape, you provide added value and help your clients stay ahead of the curve.

Play With Scenario Planning

Scenario planning involves imagining various future scenarios and preparing for them. Work with your clients to develop different potential futures for their business. For example, if you’re working with a retail client, consider scenarios such as changes in consumer behaviour, economic shifts, or new competitors entering the market.

Create strategies for each scenario and discuss them with your client. For instance, if there’s a potential economic downturn, outline contingency plans for budget adjustments or changes in marketing tactics. This proactive approach helps clients prepare for uncertainties and ensures you’re ready to pivot as needed.

Hiring a virtual assistant through our reseller is a quick and simple way to give yourself back more time—time that you can use to anticipate your client’s needs and offer them outstanding service. Our virtual assistant reseller services may be just what you’re looking for.

Take a closer look at them here.