Instagram continues to push engagement with its latest feature, the ‘Friend Map.’ This addition bridges users’ digital and real-world experiences, offering a unique opportunity for social media marketers to enhance their strategies.
In this blog post, we’ll delve into the ‘Friend Map’ feature on Instagram and explore how savvy marketers can leverage it to their advantage, with tips from outsource digital marketing company Globital.
The ‘Friend Map’ Feature on IG
Instagram’s ‘Friend Map’ allows users to see their friends’ locations in real time on a map within the app. This feature enhances user engagement and opens up new avenues for businesses to connect with their audience.
By visualizing where their contacts are, users can discover nearby businesses, events, and attractions, making the platform more interactive and socially driven—especially when it comes to IRL attractions.
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Business Listings
Similar to Google Business Locations, the ‘Friend Map’ feature on Instagram offers businesses an opportunity to increase their visibility and attract local customers. By ensuring their business location is accurately listed on Instagram, marketers can capitalize on the ‘Friend Map’ feature to drive foot traffic to their stores. Additionally, businesses can encourage customers to check in or tag their location on Instagram, further amplifying their presence on the platform.
Utilizing features such as geotags and location stickers in Instagram Stories can also help businesses enhance their visibility on the ‘Friend Map.’ By geo-tagging their posts, businesses can appear on the map when users explore nearby locations, increasing their chances of being discovered by potential customers.
How Event Marketing Could Come to Play
Event marketing stands to benefit significantly from Instagram’s ‘Friend Map’ feature. Marketers can leverage the real-time location data of users to promote events and drive attendance. By targeting users within the vicinity of the event location, marketers can create targeted advertisements and promotions to attract attendees.
Event organizers can utilize Instagram Stories to provide live updates and behind-the-scenes glimpses of the event, enticing users to join in person. By encouraging attendees to share their experiences and tag the event location, organizers can extend their event’s reach and generate social media buzz.
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