When designing effective websites for your clients, the importance of the hero section on the home page cannot be overstated. A website’s hero section plays a crucial role in leaving a lasting impression on the audience because it’s the very first impression a visitor receives. 

This blog post will explore the key elements that make website heroes memorable, helping you elevate your clients’ online presence. Our white label SEO copywriting team provides unique tips to help your heroes stand out!

Use A Text Hero Under 5 Words

Toda’s website visitors have shorter attention spans than ever. To capture your visitors’ attention instantly, utilize a text hero that is concise and impactful. Keep it under 5 words to make it memorable and easy to digest. 

Think of it as a powerful slogan or tagline that represents your client’s brand or offering. This short but punchy text should convey the essence of their business, leaving a lasting impression on visitors.

Use A Simple Image

An image speaks a thousand words, and selecting the right one for your website hero is crucial. Choose an image that accurately depicts the product, service, or personal brand behind the business. It should resonate with your client’s target audience and evoke emotion. Avoid cluttered or complex visuals; instead, opt for simplicity and clarity. 

Use a Benefits-Driven Description

When visitors land on a website, they are looking for a solution to their problem or a benefit they seek. Craft a benefits-driven description for your hero section, highlighting the value your client’s business provides. Keep it concise, engaging, and under 20 words. Focus on the unique selling points, key features, or outcomes customers can expect. 

Include a Unique CTA

A call-to-action (CTA) is a vital component of any website hero section. It guides visitors toward the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting your client. To make your CTA stand out, ensure it is unique and compelling. 

Go beyond the generic “Buy Now” or “Sign Up” buttons. Tailor your CTA to align with your client’s brand personality and voice while enticing visitors to take action. A well-crafted and visually appealing CTA can significantly improve conversion rates.

By following these best practices, you can elevate your clients’ websites and leave a lasting impression on their audience.

You can also outsource website design to our experienced team of white label designers for faster results. Our award-winning team of UX and UI experts and established copywriters will ensure your clients’ website heroes convert!