Blogging is essential to successful content marketing. A sure way of ensuring that your clients’ blogs perform well is to stay on top of the latest trends. In 2023, several trends will be relevant, which we highlight in this article!
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Original Opinions and Insights
Bloggers are used to pulling information from other blogs online and utilizing the information as a reference for their articles. However, 2023 brings a new age of sourcing original insights to best harness legitimacy in published content. Original content could include polls, surveys, analytics, and statistics. Consumers have access to anything and everything and crave original content that breathes fresh life into your client’s industry.
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Interactivity
Interactivity is a sure way to engage an audience. It creates a shared experience, making visitors a part of the story you are relaying. It could come as gamification, galleries, videos, or surveys, naming just a few ideas! Interactivity works for several reasons. It boosts engagement, helps marketers capture visitor data, gain feedback, and increase brand awareness. There is room to play and be original. Therefore, get creative, and don’t hold back!
Graphic Summaries
Graphic summaries offer another way for visitors to absorb information alongside your longform written copy. They act as supporting content for your posts to illustrate key points. Marketers could implement stock images and infographics or create compelling visuals using various online tools. As long as they are relevant and high-quality, graphic summaries are a fantastic new feature to include!
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