2023 is just around the corner, and with a new year comes new trends that you should implement to maximize your client’s email strategy’s impact. As a digital marketing agency, you are responsible for staying up-to-date with changes that can either help or hinder your email marketing efforts on behalf of clients. Consider outsourcing your content writing services to us, and we can take care of all of your white label digital marketing needs while you concentrate on bringing your winning strategy together for your clients. 

Keep in mind these five trends that will continue to change the email marketing landscape in the new year. 

Data Protection

Across the US, State legislature is cracking down on personal information protection. The tools that we use to generate and nurture leads are also becoming much more stringent with how user data is collected and used. Making sure that data you have collected on your client’s behalf is being stored and managed ethically, as well as checking that all marketing methods keep privacy in mind, is absolutely essential. Sustainable email marketing is good email marketing. 

Interactivity

Increasing engagement once your client’s email newsletter has been sent out has always been a priority, but you will need to focus even more time and energy on this in the new year. Consumers are constantly bombarded with marketing on all channels, and you will need to get creative if you want to convince your client’s customers to become involved. Animation, surveys, games and hoverable images are all ways that you can entertain your client’s customers and set them apart. 

AI

We all know that the success of our email marketing campaigns is measured via data. As an agency, AI can help you to generate and interpret click-through rates, open rates and the like much more quickly and meaningfully. AI can also help you to clean out your client’s mailing list on a regular basis and improve personalized email experiences. 

Minimalism 

In 2023, the design of mailers needs to be clean, fresh and clear. Your client’s customers do not want to receive cluttered, confusing emails but rather simple mailers that concisely and quickly communicate value. GIFs and clever graphics can still be used to add visual interest but should be used in collaboration with easy-to-read copy. 

Personalization 

Consumers want to feel special in this world of noise and distraction. Extremely personalized emails that go beyond simply using the recipient’s name will make all of the difference to your open rates and conversions in 2023. Entire email sequences and offers should be tailored to each individual in the mailing list with the help of AI.  

Staying on top of email marketing trends can take time away from your clients and your agency’s operations. Allow us to take care of your client’s copywriting needs with our white label content writing services. Outsource your content writing and digital marketing needs to us! Reach out to find out how we can help you!