TikTok is currently one of the most used social media platforms, with over 1 billion active users. On top of being used daily by all kinds of people and featuring a diverse array of content, TikTok is fast becoming a must-have for digital marketing tools. As a result, TikTok continues to dominate the social media and marketing space, introducing new features along the way that serve to elevate its standing as a top player.
TikTok’s Role In Social Media Marketing
TikTok is an important and versatile tool to be used in social media marketing. The platform allows creators to upload short videos ranging in lengths of up to 10 minutes. Users can create entertaining original content, use sounds from other users as part of a trend or challenge, react to other users’ videos, and more. When it comes to marketing, agencies can use TikTok in a few ways, such as:
- Joining in on trends and challenges which are likely to be seen by potential customers
- Starting a new trend or challenge with an original hashtag unique to their clients as a promotional tool
- Partnering with well-known influencers and creators and benefitting from exposure to their established audiences
- Making use of TikTok’s paid ads
TikTok Introduces Mini Games
Recently, TikTok started offering a collection of mini-games within the app. These games can be added to videos by selecting “Add Link” and “MiniGame,” allowing users to play the linked game while the video is playing. In addition, gameplay can be recorded and posted. This is part of TikTok’s ongoing mission to enrich the platform and provide more engaging features to its community.
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TikTok Mini Games And Your Digital Agency’s Clients
Mini Games provide unique opportunities for your clients, including:
- Creating content featuring the mini games that goes viral, boosting brand exposure significantly
- Offering mini games of their own in the future, making your client visible to those playing the game as well as those watching videos featuring it
- Creating content relevant to your client reacting to gaming content
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