SEO can be a confusing concept to explain, especially to those who are not technically minded. Making it easy for your clients to understand SEO, what it is and why it’s important for them is essential but can be frustrating for both parties. Waseem Ansari, an experienced Globital project manager, shares some helpful points in a video on our YouTube channel, Globital TV, that will make it easier to explain SEO to your clients and team when the time comes.

Why Is It Necessary To Explain SEO? 

As a digital agency owner, you are likely going to need to explain SEO to clients as well as your sales team, who need to understand the concept in order to sell the service. Without a clear understanding of SEO, your sales team is unlikely to successfully explain how valuable the service is to clients and won’t persuade them to invest their money in your agency’s SEO services. 

Tips For Explaining SEO To Your Client

• First Assess Your Clients

How well do they currently understand SEO? Use this level of understanding as a starting point for your explanation and gauge how much information to share based on their existing knowledge. 

• Have A Simple, Effective Definition Ready To Go 

This definition should be clear and encompass the basics of what SEO is, how it works, what its main objective is and the effects of algorithms and Google rankings.

• Focus On SEO Relationships

Split your explanation into the relationships SEO has with optimization and authority to establish two key touchpoints for them to understand. 

• Help Your Clients Keep Clearly Defined Expectations In Mind

When explaining SEO to your clients, set clear, realistic expectations of what SEO can achieve in order to provide them with an accurate understanding of the goals and results of SEO. 

• Avoid Technical Jargon To Keep SEO Simple

Try not to overwhelm your client with technical talk about bots, algorithms, and other phrases that may be intimidating. Use simple terms and analogies to help get the point across effectively. 

Demonstrate SEO With Tangible Results

Clients will likely be more receptive to seeing the results SEO achieves by looking at results rather than technical definitions. Working with a white label partner gives your digital agency the opportunity to deliver even more effective SEO services than before, often for a fraction of the cost of doing it yourself. At Globital USA, we work with digital agencies with our outsource SEO at wholesale rates, providing your agency with white label services that you can deliver to your clients under your agency’s name. We can provide detailed reports for your agency to present to clients with your own branding to demonstrate the value of SEO services accurately and, as a result, persuade current clients to keep using them and convince new clients to invest in them. 

Ready to outsource SEO services to the best SEO reseller company? Get in touch with Globital USA. We can help you out! Reach out to us at support@globitalmarketing.com. 

Interested in learning more ways to scale your digital agency? Visit our YouTube channel, Globital TV, where we post weekly videos.