YouTube is fast becoming a must-have in any digital marketing agency’s tool kit. As the video-sharing platform continues to expand, it offers opportunities for your clients to share content relevant to their businesses and industries. Recently, YouTube has introduced brand new metrics, copyrighted music, and more for creators and digital agencies to make a bigger impact with their channels. 

YouTube Metrics: What’s New

YouTube Analytics is home to important metrics that help your digital agency ascertain how successfully your clients’ posts and channels are performing. Within YouTube Analytics, you will now be able to view the number of subscribers your clients have gained via posts with the Subscription Source Report. This will become more specific in upcoming updates that will show how many subscribers were gained per individual post, which will be a real step forward in terms of insight.

More Copyrighted Music

Using copyrighted music in your clients’ YouTube content has been a huge no, causing claims and strikes to be imposed and resulting in trouble for your clients. YouTube has formed exciting partnerships with important insiders in the music industry along with music publishers and labels, giving content creators the opportunity to use a selection of copyrighted music without fear of losing the ability to generate revenue. 

A Look At New Remixes Data

Other creators can now remix your clients’ content, offering the opportunity for exposure to all new audiences and markets. Within YouTube Analytics, your digital agency will be able to see important metrics specific to remixes. These metrics include total remix views, the top fifteen remixes on mobile as well as the top fifteen remixes on desktop. The best performing and remixed content will be able to be identified, allowing your agency to make informed decisions regarding your clients’ content moving forward. 

YouTube Video Editor Updates

With YouTube Studio, your digital agency will be able to edit videos with enhancements that include a new cut section that allows more fine-grain time editing. You will also now find that the edges of trim and cut have been color-coded so that you can easily identify and grab them. 

Looking To Make The Most Out Of YouTube For Your Digital Agency’s Clients?

YouTube can be more than a place to view your favorite content; and it can be a real opportunity to promote your digital agency’s clients and start engaging more with their audiences. With effective use, YouTube can boost your clients’ audience engagement and marketing performance significantly. Effectively using YouTube, however, can take up a lot of your digital agency’s time and resources. For busy digital agencies that just don’t have the time to dedicate to social media marketing, a white label social media reseller can be the solution. Globital USA who can take on the heavy lifting of SMM, allowing your agency to provide world-class service without breaking a sweat. 

Interested in working with a white label social media partner to level up your clients’ SMM? Contact Globital USA at support@globitalmarketing.com.