Content is certainly king. Your client’s target market is devouring every blog, social media post, and YouTube video faster than you can put them out. As a digital agency owner, you may have started to worry about the quality of work that you can produce in such a short timeframe.
Luckily, by repurposing the content that you have ‒ or your favorite outsourcing digital marketing solutions provider in the US has ‒ created, you can effortlessly churn out high-value content across multiple marketing channels with barely any extra work. Take a look at 4 simple ways you can make your client’s content go further.
1. Transform Blogs Into Twitter Threads
After having crafted a lengthy blog post that sets your client apart as a thought leader in their industry, it can be such a waste to only post the piece to a website. Instead, recalibrate the content into bite-sized snippets and post them as Twitter threads. This kind of content is quickly consumed on Twitter and can be a great way to market your business to a different demographic (the kind that likes to hang out on Twitter), without creating content from scratch.
2. Create Infographics
Blog posts, YouTube videos, and even extensive social media carousels can all be remade into infographics. You can post these on social media as a reminder of key points that you’ve bought up in the past, or put together a lead magnet of sorts that distills all of the most important information your client has shared over the past year.
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3. Make Audio Or Visual Content
Everything from Instagram carousels to blog posts can be repurposed and made into a useful video or an interesting podcast. Even simply adding an audio plugin to your client’s blog can help your content reach more people in a more accessible way.
4. Curate A Course Or Ebook
Lastly, you can easily take a series of videos, blog posts, LinkedIn posts, or TikToks and convert them into an ebook that your agency’s client sells online or else uses to nurture leads. Once an ebook has been created, not much more work is required to turn it into a full-blown mini-course or mastermind.
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