{"id":28559,"date":"2023-05-03T05:49:53","date_gmt":"2023-05-03T05:49:53","guid":{"rendered":"https:\/\/www.seoresellersuk.co.uk\/?p=28559"},"modified":"2025-12-12T05:51:24","modified_gmt":"2025-12-12T05:51:24","slug":"boost-click-through-rates-by-improving-meta-descriptions-heres-how","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/boost-click-through-rates-by-improving-meta-descriptions-heres-how\/","title":{"rendered":"Boost Click-Through Rates By Improving Meta Descriptions: Here’s How"},"content":{"rendered":"

Whether you\u2019re building out a new website or new website pages for your client, or perhaps uploading some authority-building blog posts to their site, a killer meta description will go a long way toward helping the page perform. Not only will it impact SEO<\/a>, but it will be the first thing that a would-be visitor sees before clicking on the website.\u00a0<\/span><\/p>\n

As one of the best web development outsourcing companies in the UK, we have taken note of what does and doesn\u2019t work. Let\u2019s look at what makes great meta descriptions, well, great.\u00a0<\/span><\/p>\n

They’re Unique<\/b><\/p>\n

It can be tempting to simply repurpose one quality meta description over and over again across your client\u2019s website, but this will rob the site of the chance to diversify its keywords. It may also impact viewers and lead to higher bounce rates\u2026or lower CTRs. When a website displays multiple pages on a search result, but they all have identical meta descriptions, it will be difficult for viewers to trust the site\u2019s authenticity.\u00a0<\/span><\/p>\n

They’re Short And Sweet<\/b><\/p>\n

Not only does keeping the meta description short make it easier for viewers to read and absorb, but search engines actually limit how much can be shown in a result. This means that limiting your description to about 160 characters is best.\u00a0<\/span><\/p>\n\t\t

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As a white label partner that has worked with thousands of digital marketing agencies, we have seen how important it is for agencies to lay out clear, detailed contracts with their clients. Much pain, lost revenue, and confusion can be avoided when you invest in the incredible contract that we’ve put together in partnership with MLP Law.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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They Push A Call To Action (CTA)<\/b><\/p>\n

A meta description is prime real estate property. Instead of just blandly describing what the page is about, be sure to drive an action with a powerful CTA. Use power verbs and simple \u201ccommands\u201d to inspire a click, and it is usually best to place the CTA at the end of the meta description. As a bonus, before driving a CTA, use the first part of the description to sell your client\u2019s unique selling proposition (USP).\u00a0<\/span><\/p>\n

They’re Written For Search Engines AND People<\/b><\/p>\n

While your meta description should certainly include one to two keywords, avoid keyword stuffing. Make your description SEO-friendly while also keeping in mind that a real-life human will read the description and will need to find it interesting, knowledgeable, or tempting enough to click on it.\u00a0<\/span><\/p>\n

At Globital, we can help you with not only your clients’ meta descriptions but their entire website design project. As one of the best white label reseller programmes in the UK, we provide a range of affordable, quality-driven <\/span>white label services<\/span><\/a> that will propel your agency to the top. We have helped thousands of agencies succeed. We can help you too! <\/span>Get in touch<\/span><\/a> with us today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Whether you\u2019re building out a new website or new website pages for your client, or perhaps uploading some authority-building blog posts to their site, a killer meta description will go a long way toward helping the page perform. Not only will it impact SEO, but it will be the first thing that a would-be visitor […]<\/p>\n","protected":false},"author":8,"featured_media":28561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[],"class_list":["post-28559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","entry","has-media"],"yoast_head":"\nIncrease CTR with Enhanced Meta Descriptions: Learn How<\/title>\n<meta name=\"description\" content=\"As one of the best white label reseller programs in the UK, we offer tips on how to create enticing meta descriptions that drive clicks and inspire action!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globitalmarketing.com\/uk\/blog\/boost-click-through-rates-by-improving-meta-descriptions-heres-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase CTR with Enhanced Meta Descriptions: Learn How\" \/>\n<meta property=\"og:description\" content=\"As one of the best white label reseller programs in the UK, we offer tips on how to create enticing meta descriptions that drive clicks and inspire action!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globitalmarketing.com\/uk\/blog\/boost-click-through-rates-by-improving-meta-descriptions-heres-how\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital UK\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T05:49:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T05:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/globitalmarketing.com\/uk\/wp-content\/uploads\/2023\/05\/meta-description-wordpress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" 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