{"id":27152,"date":"2022-08-31T04:49:57","date_gmt":"2022-08-31T04:49:57","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10498"},"modified":"2025-08-15T05:22:15","modified_gmt":"2025-08-15T05:22:15","slug":"tiktok-vs-reels-which-is-best-for-your-digital-agencys-clients","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/tiktok-vs-reels-which-is-best-for-your-digital-agencys-clients\/","title":{"rendered":"TikTok Vs Reels: Which Is Best For Your Digital Agency&#8217;s Clients?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a digital agency, you are likely taking advantage of every opportunity of the multitude of social media platforms available to you for your clients\u2019 marketing campaigns. Two of the biggest platforms used by digital agencies to enhance their clients\u2019 social media presence and benefit their overall marketing campaigns are TikTok and Instagram\u2019s Reels. These two platforms are similar in that they both offer the opportunity for digital agencies to create and share short-form video content for clients to help them reach their audiences and achieve their marketing goals. TikTok and Reels differ significantly and can be beneficial in their own ways. At <\/span><a href=\"https:\/\/www.globitalmarketing.com\/uk\/\"><span style=\"font-weight: 400;\">Globital UK<\/span><\/a><span style=\"font-weight: 400;\">, we see the factors that differentiate Reels and TikTok and are here to share how your digital agency can make the most of each one.<\/span><\/p>\n<h3><b>Which Platform Has More Users?<\/b><\/h3>\n<p><a href=\"https:\/\/www.cnbc.com\/2020\/09\/15\/bytedance-douyin-has-600-million-daily-active-users.html\"><span style=\"font-weight: 400;\">According to Bytedance<\/span><\/a><span style=\"font-weight: 400;\">, TikTok\u2019s parent company, TikTok has more than 1 billion users active monthly with over 600 million daily active users. At the same time, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/#:~:text=In%202021%2C%20there%20were%201.21,of%20the%20world's%20internet%20users.\"><span style=\"font-weight: 400;\">Statista reports that<\/span><\/a><span style=\"font-weight: 400;\"> Instagram has 1.21 billion monthly active users as of 2021. Meta tells us that of all Instagram users, as many as <\/span><a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\"><span style=\"font-weight: 400;\">675 million can be reached<\/span><\/a><span style=\"font-weight: 400;\"> by ads on reels, indicating that almost half of Instagram\u2019s users may be present on Reels. While TikTok could have more active users than Reels, it\u2019s important to look at more metrics, including ad performance, engagement and average watch time of users.<\/span><\/p>\n<h3><b>What Does Each Platform Offer Regarding Content Creation?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Video Editing<br \/>\n<\/strong><span style=\"font-weight: 400;\">TikTok offers a wide range of filters, templates and effects. Instagram\u2019s video editing options are limited, with users only able to choose from the effects library before they start filming. Though limited and similar to Instagram\u2019s story editing options, Reels\u2019 video editing does offer a more polished, professional result.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Video Length<br \/>\n<\/strong><span style=\"font-weight: 400;\">TikTok has started offering up to ten minutes per video with interval options of 15 seconds, 30 seconds and 3 minutes. Reels allow for 15 seconds, 30 seconds or 60 seconds when it comes to recording intervals.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Music And Audio Options<br \/>\n<\/strong><span style=\"font-weight: 400;\">TikTok has an enormous library of sounds and music options for users to choose from and also allows users to create original sounds. With Reels, creators must create, edit and post audio themselves.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When deciding on a platform for your client, consider their brand and marketing needs. Look at the demographics present on each platform and the type of content that successfully engages users on each. That said, a case can be made for digital agencies using both TikTok and Reels for their clients rather than choosing between the two.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28236\" class=\"elementor elementor-28236\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Claim This \u00a3400 Voucher For Free Social Media Marketing Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Successful social media marketing requires taking several approaches. On each platform, trends evolve and go out of style. If you need assistance, our white-label reseller program is the solution. We are giving you a \u00a3400 voucher worth of free social media management services to offer your agency a leg up!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/globitalmarketing.com\/uk\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free strategy call today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>How Can Digital Agencies Best Use TikTok And IG Reels For Their Clients?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Digital agencies should avoid simply reposting their old TikToks or Reels to the other platform. Creating original, engaging content is a must. On Reels, low-resolution content should be avoided entirely, as should content with any kind of borders or text covering the image. Digital agencies should also take advantage of both TikTok\u2019s and Reels\u2019 closed captioning to benefit the hearing impaired community. On TikTok, you should closely monitor current trends and take advantage or, alternatively, use your clients\u2019 online presence to create a new challenge or trend. On TikTok, creativity is key. Make use of all the creative options, sounds and features TikTok has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for an SEO white label partner with outstanding social media reseller services for your digital agency\u2019s clients? Globital UK is a top digital reseller ready to help your digital agency offer your clients the best quality services and achieve excellent results. Contact us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> to get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital agency, you are likely taking advantage of every opportunity of the multitude of social media platforms available to you for your clients\u2019 marketing campaigns. Two of the biggest platforms used by digital agencies to enhance their clients\u2019 social media presence and benefit their overall marketing campaigns are TikTok and Instagram\u2019s Reels. These [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"class_list":["post-27152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-trends","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Vs Reels: Which Is Best For Your Digital Agency&#039;s Clients?<\/title>\n<meta name=\"description\" content=\"As a digital agency, you are likely taking advantage of every opportunity of the multitude of social media platforms available to you for your clients\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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