{"id":1696,"date":"2019-01-08T03:00:26","date_gmt":"2019-01-08T08:00:26","guid":{"rendered":"https:\/\/www.globital.uk\/?p=1696"},"modified":"2023-03-15T01:36:03","modified_gmt":"2023-03-15T01:36:03","slug":"5-digital-marketing-trends-2019","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/5-digital-marketing-trends-2019\/","title":{"rendered":"5 Digital Marketing Trends for 2019"},"content":{"rendered":"<p>Encourage your clients to enter 2019 ready for anything. Getting them ahead of the curve on emerging digital marketing trends before they become common knowledge could set them up for a successful year. Here are 5 digital marketing trends, including personalisation, AI and Chatbots that your client needs to know about.<\/p>\n<h3><strong>Artificial<\/strong><strong> Intelligence<\/strong><\/h3>\n<p>When we say AI, we don\u2019t mean Skynet or Terminator robots. The AI we\u2019re talking about learns consumer behaviour, search patterns and data from various social media platforms and web clicks. Using this information, your clients can better offer what their consumers are looking for, as well as automate and optimise customer service. If your clients adapt to using AI and chatbot technologies this year, they could save money thanks to more targeted efforts and enjoy accelerated growth.<\/p>\n<h3><strong>ChatBots<\/strong><\/h3>\n<p>Chatbots are an AI technology that uses instant messaging to converse with consumers, leads and site visitors. In these days of instant gratification, your client\u2019s consumers are not going to settle for waiting more than ten days for an email response. Consumers prefer chatbots &#8211; they never lose patience, are responsive, prompt in answering queries and easily recall previous buying histories. Virtual assistants tend to consumers\u2019 needs, which allows your clients to focus on their work.<\/p>\n<h3><strong>Personalisation<\/strong><\/h3>\n<p>With data such as links clicked, purchasing history and consumer behaviour at digital marketers fingertips, it\u2019s become effortless to personalise your client\u2019s content for specific consumers. Personalised adverts, emails and products not only improve client-consumer relationships, but it also increases sales.<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28419\" class=\"elementor elementor-28419\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-small\">Join Us At The Digital Agency Cowork Collective Now!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing trends and best practices change rapidly every year, and many agency owners find keeping up demanding at best. If you feel like your agency could benefit from being a part of a community of other agency owners worldwide, we invite you to join the Digital Agency Cowork Collective! The DACC is an exclusive Facebook group to remain up to speed and have any of your questions answered. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-pulse-grow\" href=\"https:\/\/www.facebook.com\/groups\/digitalagencycoworkcollective\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Join the group today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><strong>Video Marketing<\/strong><\/h3>\n<p>Video marketing has become a popular marketing tool, and it\u2019s everywhere \u2013 even in the middle of Facebook videos. The chances of your clients\u2019 consumers watching a one-minute advert that interrupts a DIY video are higher than the chances of them searching for and reading about a product that they don\u2019t need.<\/p>\n<h3><strong>Influencer<\/strong><strong> Marketing<\/strong><\/h3>\n<p>Influencer marketing is today\u2019s \u201cword of mouth\u201d selling tool. To put it simply, a business owner would pay an influential person \u2013 such as a news anchor, talk show host or a radio personality \u2013 to promote their product on their social media accounts. This type of marketing reaches thousands of more people than a carefully constructed Facebook ad or sponsored tweet could.<\/p>\n<p>If you want your clients to get ahead of their competitors, these five digital marketing trends for 2019 will get them there. Try <a href=\"https:\/\/www.whitelabelled.co\/\">Digital Marketing Reseller<\/a>. Making use of AI, chatbots and personalisation improves customer satisfaction, while video and influencer marketing reaches more people than without.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encourage your clients to enter 2019 ready for anything. Getting them ahead of the curve on emerging digital marketing trends before they become common knowledge could set them up for a successful year. Here are 5 digital marketing trends, including personalisation, AI and Chatbots that your client needs to know about. Artificial Intelligence When we [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Digital Marketing Trends for 2019 | Globital UK<\/title>\n<meta name=\"description\" content=\"Here are 5 digital marketing trends in 2019, including personalisation, AI and Chatbots that your client needs to know about. Read this full guide to know more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globitalmarketing.com\/uk\/blog\/5-digital-marketing-trends-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Digital Marketing Trends for 2019 | Globital UK\" \/>\n<meta property=\"og:description\" content=\"Here are 5 digital marketing trends in 2019, including personalisation, AI and Chatbots that your client needs to know about. 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