{"id":10513,"date":"2022-09-07T09:30:26","date_gmt":"2022-09-07T09:30:26","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10513"},"modified":"2025-10-07T09:25:40","modified_gmt":"2025-10-07T09:25:40","slug":"google-analytics-4-will-now-report-on-both-smart-shopping-and-performance-max","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/google-analytics-4-will-now-report-on-both-smart-shopping-and-performance-max\/","title":{"rendered":"Google Analytics 4 Will Now Report On Both Smart Shopping And Performance Max"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the rollout of updates to Google Analytics 4, your digital agency can expect some exciting new changes. As we welcome the update, we should expect updates to reports for Google Analytics which could mean that your digital agency needs to make some changes to your clients&#8217; digital marketing strategy. It\u2019s possible that you will soon be able to offer your clients more accurate reporting and deliver even better results than before.\u00a0<\/span><\/p>\n<h3><b>GA4: What your Digital Agency Needs To Know<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since its initial release in March 2022, Google has continued to make updates, additions and improvements to Google Analytics 4 to offer users like your digital agency more specific, accurate reporting. With Google Analytics 4, it has been possible to track the customer journey and analyse engagement like never before. With so many metrics to track and features that make it simple to understand where a campaign\u2019s strengths and weaknesses lie, your digital agency will know first-hand how GA4 has enhanced the ability to create more effective marketing strategies for your clients.\u00a0<\/span><\/p>\n<h3><b>Channel Groupings For Google Ads With\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Updates to Google Analytics 4 will see your digital agency use GA4 properties to monitor your clients\u2019 landing pages and determine how much traffic can be attributed to Performance max and Smart Shopping Campaigns. Part of the update for Google Analytics 4 will be new channel groupings. The currently available channel groupings for Google Analytics include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Social<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Along with these groupings is a data group called \u201cCross-Network.\u201d Cross-Network will make it incredibly simple to figure out exactly how much traffic your clients\u2019 web pages are receiving from Google Ads\u2019 newly added campaign types.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28232\" class=\"elementor elementor-28232\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Get A \u00a3400 Voucher Worth Of PPC Services Now!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you battling to find the time to put your all into the endless client PPC campaigns? Our white-label PPC marketing and management reseller program can help you, starting with this valuable voucher to redeem with any of our PPC services! Book a 30-minute strategy call to help us strategically craft conversion-focused campaigns for you and your clients!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/globitalmarketing.com\/uk\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free strategy call today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>How\u00a0 Reporting For Your Clients Will Be Affected<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With new channel groupings and more parameters to track, your digital agency can ensure that your clients landing pages and advertising strategies are optimised. You will be able to achieve more of your clients\u2019 advertising goals with the ability to isolate Smart Shopping metrics and Performance Max metrics from other Google Ads data. It\u2019s certainly worth your digital agency taking time to look at GA4\u2019s capabilities and integrate them into your clients\u2019 strategies in order to deliver them even better results than before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.globitalmarketing.com\/uk\/\"><span style=\"font-weight: 400;\">Globital UK<\/span><\/a><span style=\"font-weight: 400;\">, we work with you as a team with the goal of taking your digital agency to the next level. By offering our expert white label google AdWords, white label SEO consultants and other outsourced digital marketing services, we help your digital agency boost profits while reducing costs by empowering you to deliver more services to more clients in less time and for less than it would cost you to make an internal hire. If you\u2019re looking for a white label partner to help make the most of Google Analytics 4 and ensure that your clients are benefitting from its updates as much as they possibly can, Globital UK is here for you. Ready to get started? Contact us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rollout of updates to Google Analytics 4, your digital agency can expect some exciting new changes. As we welcome the update, we should expect updates to reports for Google Analytics which could mean that your digital agency needs to make some changes to your clients&#8217; digital marketing strategy. It\u2019s possible that you will [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"class_list":["post-10513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GA4 Now Reports on Smart Shopping &amp; Performance Max Campaigns<\/title>\n<meta name=\"description\" content=\"With the rollout of updates to Google Analytics 4, your digital agency can expect some exciting new changes. As we welcome the update, we should expect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globitalmarketing.com\/uk\/blog\/google-analytics-4-will-now-report-on-both-smart-shopping-and-performance-max\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Now Reports on Smart Shopping &amp; Performance Max Campaigns\" \/>\n<meta property=\"og:description\" content=\"With the rollout of updates to Google Analytics 4, your digital agency can expect some exciting new changes. 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