{"id":10491,"date":"2022-08-24T12:00:26","date_gmt":"2022-08-24T12:00:26","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10491"},"modified":"2025-10-07T09:26:06","modified_gmt":"2025-10-07T09:26:06","slug":"how-your-digital-agency-can-make-the-most-of-googles-page-experience-updates","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/how-your-digital-agency-can-make-the-most-of-googles-page-experience-updates\/","title":{"rendered":"How Your Digital Agency Can Make The Most Of Google&#8217;s Page Experience Updates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/puntorojo.com\/en\/seoday\/english\"><span style=\"font-weight: 400;\">SEOday<\/span><\/a><span style=\"font-weight: 400;\">, John Mueller, a Search Advocate at Google, discussed page experience as well as changes to expect from Google\u2019s ranking and scoring systems. Digital agencies can benefit greatly by taking early action on the points made to ensure their clients\u2019 web pages are ready to benefit from the announced changes. At <\/span><a href=\"https:\/\/www.globitalmarketing.com\/uk\/\"><span style=\"font-weight: 400;\">Globital UK<\/span><\/a><span style=\"font-weight: 400;\">, we offer digital agencies resources such as white label Google Ads and other digital marketing services to help ensure their clients receive excellent levels of service. We have first-hand knowledge of how important taking early action when Google makes any changes can be.<\/span><\/p>\n<h3><b>What Is Google\u2019s Page Experience?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Page experience refers to a specific set of signals used to measure and ascertain how a web page\u2019s users perceive the experience of interacting with that page. Page experience extends beyond information value, focusing on mobile and desktop devices using several search signals, including mobile friendliness, intrusive interstitial guidelines, HTTPS and more. A page experience score is important for SEO as it can influence how well Google ranks the page.<\/span><\/p>\n<h3><b>Updates To Google\u2019s Page Experience Scoring<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Search advocates at Google recently spoke about how page experience affects search engine rankings while discussing changes to how pages are scored. These changes include the separation of desktop and mobile, with Google basing desktop search results on a site\u2019s desktop experience score and basing mobile search results on a page\u2019s mobile experience score.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three main metrics Google uses when determining page experience scores were also discussed. Scores are determined using:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Largest Contentful Paint (LCP)<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>First Input Delay (FID)<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Cumulative Layout Shift (CLS)<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A page\u2019s search rankings will not be definitively determined by any of these factors. They can, however, become important when it comes to ranking between different search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional changes see images and videos taking a more important role in a page\u2019s experience score, updates to terminology that will affect how digital agencies will need to approach web pages, and more benefits to be gained from Search Console Insights.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28241\" class=\"elementor elementor-28241\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Does Your Digital Agency Need Additional Free Support?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you seeking additional support from like-minded agency owners and specialists like yourself? An ever-changing digital marketing landscape can confuse and overwhelm agencies. That\u2019s why we created the Digital Agency Cowork Collective! The DACC, a community-based Facebook group, offers the chance to share, ask, and not feel alone! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.facebook.com\/groups\/digitalagencycoworkcollective\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Join the DACC today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>How Can Digital Agencies Take Advantage?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The world of SEO is constantly changing, which sees digital agencies needing to shift, adjust and tweak their clients\u2019 strategies in order to ensure they rank well in search results, steering traffic toward their websites and driving their revenue. By taking heed of the upcoming changes, you can begin preparing your clients\u2019 SEO strategies for the times ahead. By acting fast and making the necessary changes to your clients\u2019 web pages early on, you can ensure positive results fast. Before implementing any changes, it\u2019s important to have clear, thorough conversations with clients explaining the updates that will affect their strategies, how they will be addressed and what effects or results they can expect. Clear communication can help ensure the whole process goes smoothly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for reliable Google Ads Resellers to help you make the most of Google\u2019s page experience scoring updates? Globital UK can help! Contact us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At SEOday, John Mueller, a Search Advocate at Google, discussed page experience as well as changes to expect from Google\u2019s ranking and scoring systems. Digital agencies can benefit greatly by taking early action on the points made to ensure their clients\u2019 web pages are ready to benefit from the announced changes. At Globital UK, we [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-10491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tips","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximise Your Agency Success with Google Page Experience Updates<\/title>\n<meta name=\"description\" content=\"At SEOday, John Mueller, a Search Advocate at Google, discussed page experience as well as changes to expect from Google\u2019s ranking and scoring systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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