{"id":10451,"date":"2022-06-29T05:38:18","date_gmt":"2022-06-29T05:38:18","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10451"},"modified":"2025-02-27T09:42:09","modified_gmt":"2025-02-27T09:42:09","slug":"5-strategies-to-increase-lead-generation-and-conversion-rates-on-your-digital-agencys-website","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/5-strategies-to-increase-lead-generation-and-conversion-rates-on-your-digital-agencys-website\/","title":{"rendered":"5 Strategies To Increase Lead Generation And Conversion Rates On Your Digital Agency&#8217;s Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s safe to assume that most digital agencies are looking for more ways to generate leads and are usually looking for the next effective lead magnet, either to grow their agencies or to help generate leads for their clients. Lead magnets come in many forms, from free trials to e-newsletters to free samples. Did you know that your digital agency\u2019s website can be a lead magnet itself? Over on <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=5jdgrkj31QU\"><span style=\"font-weight: 400;\">Globital TV<\/span><\/a><span style=\"font-weight: 400;\">, project manager Waseem Ansari discusses lead magnets and some of the best tactics digital agencies can use to turn websites into well-oiled lead generation machines. As a top outsource web design company, <\/span><a href=\"https:\/\/globitalmarketing.com\/uk\/\"><span style=\"font-weight: 400;\">Globital UK<\/span><\/a><span style=\"font-weight: 400;\"> takes you through the exciting details shared in the video.<\/span><\/p>\n<h3><b>Take The Time To Set Up Websites Correctly<\/b><b><br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When creating a website, whether for your digital agency itself or for your clients, the first step in making sure the website functions as a lead magnet is to use the right tools during the initial set-up. Using plugins like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wp-subscribe\/'\"><span style=\"font-weight: 400;\">WP Subscribe<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.commoninja.com\/discover\/wordpress\/plugin\/smart-popup\"><span style=\"font-weight: 400;\">Smart Popup<\/span><\/a><span style=\"font-weight: 400;\">, as well as paying attention to the customer journey and ensuring that details are requested at the right stage of the customer journey, will help encourage users to become potential leads. <\/span><\/p>\n<h3><b>Show The Added Value Your Digital Agency Has To Offer<\/b><b><br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Potential leads should feel as though they are benefiting in some way in exchange for handing over their information. They should feel some sort of immediate benefit as well as in the future, rather than only the promise of something good to come later on.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28283\" class=\"elementor elementor-28283\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kickstart Agency Potential With Our 30-Day Kickstart Course!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you losing sight of the value your agency has to offer clients? If so, why not partake in our comprehensive 30-day Kickstart course? The course is free &#8211; no strings attached, ready to be taken at your own pace. It will give you the tools to find sustainable momentum to continue adding immense value to your clients and their brands.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/globital.university\/course\/30-day-kick-start\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enroll now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>Use The Right Format For Capturing Leads<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To be sure that only useful information is being received from potential leads, user-friendly, secure tools should be used to capture the right kinds of information, such as:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">First names<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Job titles<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Email addresses<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Locations<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">And more<\/span><\/li>\n<\/ul>\n<h3><b>Improve The Website\u2019s Calls To Action<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As most marketers know, a strong call to action plays a pivotal role in ensuring potential customers or leads follow through with taking the desired next step. Calls to action should be specific, persuasive and inviting rather than a generic, uninspired \u201cClick Here\u201d. A good call to action should feel like an offer to a potential lead, not an obligation or something the website is begging for.\u00a0<\/span><\/p>\n<h3><b>Make Sure To Follow Through<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having lead information is absolutely useless if nothing is done with it. It\u2019s important to reach out to potential leads who have given their information promptly after they have given their details. When it comes to converting a lead, time is of the essence. Checking in an effective manner to turn leads into something more is the way to ensure your digital agency\u2019s lead generation strategies are actually useful, working together with other departments (such as sales) towards conversion success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in learning more about how your digital agency can turn into a lead magnet? Head over to <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCxDZibWPtV7scpkhBpYzTQA\"><span style=\"font-weight: 400;\">Globital TV<\/span><\/a><span style=\"font-weight: 400;\"> and watch an informative video on this exciting subject and other helpful videos to enhance your digital agency\u2019s strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking to resell web design services for your clients? Globital UK offers some of the website development available to digital agencies. Get in touch with top digital resellers today by emailing us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> to find out more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s safe to assume that most digital agencies are looking for more ways to generate leads and are usually looking for the next effective lead magnet, either to grow their agencies or to help generate leads for their clients. Lead magnets come in many forms, from free trials to e-newsletters to free samples. Did you [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"class_list":["post-10451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-funnel","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Strategies To Increase Lead Generation &amp; Conversion Rates<\/title>\n<meta name=\"description\" content=\"Did you know that your digital agency\u2019s websites can serve the function of a successful lead magnet? 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