{"id":10435,"date":"2022-06-15T10:51:27","date_gmt":"2022-06-15T10:51:27","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10435"},"modified":"2025-05-12T07:18:42","modified_gmt":"2025-05-12T07:18:42","slug":"what-does-tiktok-mean-for-digital-agencies","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/","title":{"rendered":"What Does TikTok Mean For Digital Agencies?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">TikTok is taking the world by storm, with hundreds of millions of active users every day. From a marketing perspective, it\u2019s taken some digital agencies a long time to realise and embrace the benefits TikTok can offer their clients. As digital marketing resellers, Globital UK helps digital agencies offer their clients a wide range of digital marketing services, social media included. In our experience, TikTok is a social media platform not to be ignored.<\/span><\/p>\n<h3><b>What Is TikTok<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok has a bit of history to it. TikTok is the result of two different platforms merging. Musical.ly was a platform launched in China in 2014 where users could lip-sync to various songs creating 15-second to 1-minute clips. The second platform was originally launched in China in September 2016 as A.me. The rebranded to appeal to a wider audience and relaunched as TikTok in September 2017, subsequently purchasing Musical.ly. The platform has since skyrocketed in popularity, hosting an incredibly diverse range of content from pranks to dance challenges to book reviews to plant-care tutorials. Even though it\u2019s a relatively young platform, TikTok is consistently bringing in new updates and features, making it an exciting platform to watch and one that innovative digital marketers can certainly leverage as part of their social media services.<\/span><\/p>\n<h3><b>Influencer Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many brands are taking advantage of influencer marketing in order to reach new audiences. Influencer marketing sees brands working with individuals who have a large following on their platforms, paying them for endorsements, product\/service mentions, product\/service reviews and such. The individuals\u2019 audiences often perceive the influencer as an expert in their field and have more trust in any products or services they may recommend or speak highly of.\u00a0<\/span><\/p>\n<h3><b>Paid Advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As with many other platforms, TikTok has an option for paid advertising. TikTok\u2019s paid advertising program allows marketers to create short video ads and play them for their chosen demographic. When creating ads, marketers can choose their goals, select their audience, set their budget and design their ads. Paid ads will play for relevant TikTok users while they are scrolling through their feed.\u00a0<\/span><\/p>\n<h3><b>Trends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok is widely known for its trends. A particular dance, song, sound or content will go viral, leading to great numbers of TikTok users joining in and making similar videos. Brands jumping in on a trend are likely to gain a lot of exposure, potentially even going viral and reaching a wider audience than they could have imagined.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28295\" class=\"elementor elementor-28295\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Get \u00a3400 In Free Social Media Management Services Now! <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you lack the extra time to integrate multiple results-driven TikTok marketing tactics into your client strategies, don\u2019t worry! We are here to offer assistance. Our white-label social media management services span all channels, TikTok included! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/globitalmarketing.com\/uk\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free strategy call to claim your voucher!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>Challenges<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A great way for brands to use TikTok is to start a challenge. A challenge can be started by any TikTok user, typically asking other users to perform a challenge specific task and then share their video using a dedicated hashtag.<\/span><\/p>\n<h3><b>Humanise Brands<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In many cases, social media users want brands to present a more human side to themselves. A TikTok profile is a great way for a brand to showcase its personality, engage with its audience and let its target market really get to know it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for the best digital marketing resellers to make the most of TikTok for your clients? Globital UK can help you out. Fill out this <\/span><a href=\"https:\/\/globitalmarketing.com\/uk\/contact-us\/\"><span style=\"font-weight: 400;\">form<\/span><\/a><span style=\"font-weight: 400;\"> to get in touch.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is taking the world by storm, with hundreds of millions of active users every day. From a marketing perspective, it\u2019s taken some digital agencies a long time to realise and embrace the benefits TikTok can offer their clients. As digital marketing resellers, Globital UK helps digital agencies offer their clients a wide range of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-10435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does TikTok Mean For Digital Agencies? - Globital UK<\/title>\n<meta name=\"description\" content=\"TikTok is taking the world by storm, with hundreds of millions of active users every day. From a marketing perspective, it\u2019s taken some digital agencies a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does TikTok Mean For Digital Agencies? - Globital UK\" \/>\n<meta property=\"og:description\" content=\"TikTok is taking the world by storm, with hundreds of millions of active users every day. From a marketing perspective, it\u2019s taken some digital agencies a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital UK\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T10:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T07:18:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/globitalmarketing.com\/uk\/wp-content\/uploads\/2022\/05\/TikTok-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1222\" \/>\n\t<meta property=\"og:image:height\" content=\"815\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"seoresellersuk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoresellersuk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/\"},\"author\":{\"name\":\"seoresellersuk\",\"@id\":\"https:\/\/globitalmarketing.com\/uk\/#\/schema\/person\/e43f5600497aaafe8622cf21c1152454\"},\"headline\":\"What Does TikTok Mean For Digital Agencies?\",\"datePublished\":\"2022-06-15T10:51:27+00:00\",\"dateModified\":\"2025-05-12T07:18:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/\"},\"wordCount\":537,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globitalmarketing.com\/uk\/wp-content\/uploads\/2022\/05\/TikTok-web.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/\",\"url\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/\",\"name\":\"What Does TikTok Mean For Digital Agencies? - Globital UK\",\"isPartOf\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/globitalmarketing.com\/uk\/blog\/what-does-tiktok-mean-for-digital-agencies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globitalmarketing.com\/uk\/wp-content\/uploads\/2022\/05\/TikTok-web.jpg\",\"datePublished\":\"2022-06-15T10:51:27+00:00\",\"dateModified\":\"2025-05-12T07:18:42+00:00\",\"description\":\"TikTok is taking the world by storm, with hundreds of millions of active users every day. 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