{"id":10428,"date":"2022-06-15T09:56:41","date_gmt":"2022-06-15T09:56:41","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10428"},"modified":"2025-08-15T05:58:20","modified_gmt":"2025-08-15T05:58:20","slug":"creative-pragmatism-is-everything-in-2022-graphic-design","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/creative-pragmatism-is-everything-in-2022-graphic-design\/","title":{"rendered":"Creative Pragmatism Is Everything In 2022 Graphic Design"},"content":{"rendered":"

When designing for clients, digital agencies and graphic designers need to cleverly combine their own creativity with current trends in order to create something that is unique and impactful whilst appealing to current consumer interests. For this reason, it\u2019s so important for marketers and designers to keep up with (though not outright copying) current trends in the industry. As digital marketing resellers looking at graphic design trends for 2022, there\u2019s a common thread that stands out: creative pragmatism.<\/span><\/p>\n

What Is Creative Pragmatism?<\/b><\/h3>\n

Creative pragmatism is something of an oxymoron. Creativity is all about being bold and expressive, while pragmatism is all about being practical and based on reality. Creative pragmatism combines these two opposites to find new creativity to overcome obstacles and challenges. In terms of design trends, creative pragmatism sees bold, expressive, vibrant designs that are also visibly intentional and deliberate.<\/span><\/p>\n\t\t

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Why Are People Responding To Creative Pragmatism<\/b><\/h3>\n

The last few years have been rough on everyone. Between the economy, the pandemic and other global issues, people are looking for designs that are inspiring but have a meaningful, realistic purpose. 2022 is not the time of unrealistic dreaming. It\u2019s a period where people are looking for real solutions that are exciting and creative. This can be seen in many of 2022\u2019s graphic design trends.<\/span><\/p>\n

Graphic Design Trends In 2022 That Embrace Creative Pragmatism<\/b><\/h3>\n

Experimental Typography<\/strong><\/h4>\n

Experimental typography moves away from the typical, traditional fonts and compositions. Whether it\u2019s each letter of a headline being a different font type and colour or incorporating interesting shapes into the designs of specific letters, this is intentional creativity that users are currently drawn to. Examples include:<\/span><\/p>\n