{"id":10425,"date":"2022-05-24T09:39:37","date_gmt":"2022-05-24T09:39:37","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10425"},"modified":"2025-10-07T09:16:27","modified_gmt":"2025-10-07T09:16:27","slug":"google-to-begin-using-customer-match-lists-for-smart-bidding-and-optimised-targeting","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/google-to-begin-using-customer-match-lists-for-smart-bidding-and-optimised-targeting\/","title":{"rendered":"Google To Begin Using Customer Match Lists For Smart Bidding And Optimised Targeting"},"content":{"rendered":"

There is no question that Google keeps itself at the forefront of new technology and practices. From Google\u2019s Cloud Platform to powerful analytics and AI, Google consistently changes the game when it comes to the online landscape in so many ways. Google\u2019s services, products and practices have become second nature to many and part of everyday life. True to form, Google Ads automation is becoming smarter than ever, offering advertisers even more ways to use customer match lists. As a white label SEO reseller, we know that this is significant news for digital agencies who prioritise getting the best results for their clients with their ad campaigns.\u00a0<\/span><\/p>\n

What Is Customer Match?<\/b><\/h3>\n

As most digital agencies will already know, Customer Match is an advertising tool from Google that helps advertisers effectively use their own data. Customer Match helps advertisers use their data, both online and offline, to build better PPC ads targeting prospects on Google\u2019s platforms, products and services such as Gmail and YouTube. Customer Match helps advertisers put together groups that are most likely to convert based on your current users and users like them.<\/span><\/p>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Leverage \u00a3400 Worth Of Free PPC Services Now!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

PPC advertising is an essential tool in any digital agency’s service offering, but effectively managing multiple ads for multiple clients can quickly become unmanageable. This point is where our white-label services offer immense value to you and your clients. We want to get you started with a voucher for our PPC services! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a free strategy call to get started!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

What\u2019s New In Customer Match?<\/b><\/h3>\n

Previously, advertisers using Smart Bidding or Optimised Targeting (or both) were required to apply Match Lists to their campaigns manually. Some advertisers were recently informed that, from the second quarter of 2022, campaigns that make use of Optimised Targeting and\/or Sart Bidding are going to be able to use all of the Customer Match lists in their accounts. This means that their ad campaign performances will be significantly enhanced for their goals. In the future, Match Lists aren\u2019t going to be used with manual strategies for bidding, though advertisers will still be able to adjust bids with bid modifiers manually. Google plans to roll out Customer Match lists for smart bidding over time. Currently, the tentative timeline for the rollout is as follows:\u00a0<\/span><\/p>\n