{"id":10420,"date":"2022-05-23T12:32:34","date_gmt":"2022-05-23T12:32:34","guid":{"rendered":"https:\/\/www.globital.uk\/?p=10420"},"modified":"2025-08-15T05:57:38","modified_gmt":"2025-08-15T05:57:38","slug":"using-lead-tracking-software-to-improve-roi-on-google-ads","status":"publish","type":"post","link":"https:\/\/globitalmarketing.com\/uk\/blog\/using-lead-tracking-software-to-improve-roi-on-google-ads\/","title":{"rendered":"Using Lead Tracking Software To Improve ROI On Google Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tracking leads should be a key component of any good marketing strategy. It&#8217;s not enough to track conversions alone. Leads tracked with lead tracking software provide important data that should be used when making marketing decisions. While Google Ads allows a certain amount of tracking, it is limited in its ability to track individual, quality leads.\u00a0<\/span><\/p>\n<h3><b>Why Track Leads Over Conversions?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lead data and conversion data offer very different insights: conversion data is simply how many people took a specific action while lead data tells you who took that action as well as whether or not they are sales-ready.<\/span><\/p>\n<h3><b>What Is Lead Tracking Software?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lead tracking software allows your digital agency to manage and track leads resulting from Google Ads. By using lead tracking software, it\u2019s possible to drive qualified leads, which means more revenue. While Google Ads and Google Analytics allow some tracking capabilities, they are limited in many ways. These limitations include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google\u2019s built-in call tracking tool is not as effective as third-party lead tracking software. You will know that call conversions are coming from ads, but important information is lacking. All that is known about leads is that they contacted your client\u2019s business after seeing the ad without any more information about who is calling.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google\u2019s tracking tools only work on conversions from calls lasting longer than sixty seconds, regardless of whether or not this call was from a non-qualified or unsuitable lead.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are no chat transcripts, call transcripts or lead contact information provided in Google Ads reports. Rather, you only see the total number of conversions from each ad separated by conversion type without any more information.\u00a0<\/span><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28314\" class=\"elementor elementor-28314\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-32e2d856 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"32e2d856\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a46d41 jltma-glass-effect-no\" data-id=\"70a46d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f96550 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f96550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Receive \u00a3400 Worth Of Virtual Assistant Services Now!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f35a484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tracking leads and conversions is essential but can also be time-consuming, requiring ongoing attention to track and record data accurately. If you lack the time and additional resources, you may consider accepting this valuable offer of \u00a3400 worth of free virtual assistant services. Better manage your lead tracking with a qualified VA today!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db40cc5 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4db40cc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/globitalmarketing.com\/uk\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hire a VA risk-free now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Lead tracking software gives your digital agency access to important data regarding leads that Google Ads and Google Analytics can\u2019t. You can gain more insight into how marketing efforts are performing and whether they have been successful in generating high quality, qualified leads.<\/span><\/p>\n<h3><b>Choosing The Right Lead Tracking Software<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When considering the options for lead tracking software and trying to make the best decision, there are some key factors to take into account to ensure you choose the lead tracking software that will deliver the best possible results. Factors to consider when deciding on the best lead tracking software for your clients include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pricing<\/strong>: Above all, the lead tracking software you choose should be affordable and appropriate for the budget at hand. When looking at pricing, look at the total cost of the software, as providers can sometimes charge extra for some features. Often these features are essential for the software to be effective, and those costs can quickly add up.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Integration<\/strong>: A good lead tracking software should be able to integrate with current CRM and reporting tools to track leads over your client\u2019s sales cycle. Software that will not work well with current software and tools is going to be of little value.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Offline Capabilities:<\/strong> Combining online and offline leads such as calls will give a better, more comprehensive picture of your agency\u2019s marketing efforts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Looking for a pay per click reseller program that will maximise the performance of your clients\u2019 Google Ads campaigns? Get in touch at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\">, and we&#8217;ll help you out!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking leads should be a key component of any good marketing strategy. It&#8217;s not enough to track conversions alone. Leads tracked with lead tracking software provide important data that should be used when making marketing decisions. While Google Ads allows a certain amount of tracking, it is limited in its ability to track individual, quality [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"class_list":["post-10420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generations","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Lead Tracking Software To Improve ROI On Google Ads<\/title>\n<meta name=\"description\" content=\"Tracking leads should be a key component of any good marketing strategy. It&#039;s not enough to track conversions alone. Leads tracked with lead tracking\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globitalmarketing.com\/uk\/blog\/using-lead-tracking-software-to-improve-roi-on-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Lead Tracking Software To Improve ROI On Google Ads\" \/>\n<meta property=\"og:description\" content=\"Tracking leads should be a key component of any good marketing strategy. It&#039;s not enough to track conversions alone. 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