We’re sure you’ve heard it at least once before, no matter if your agency serves a premium market or a more budget-friendly crowd.
- “You are out of my budget.”
- “How can you possibly charge so much?”
- “So-and-so charges X, how can you charge Y?”
Having a client question your pricing can be a confidence-destroying moment. The important thing is to not let push-back on your pricing lead to doubt, panic, or the assumption that the potential client is unreachable.
As a white label digital marketing agency in the UK, we have some insight into the most important next steps to take after a client brings up pricing.
Chemistry Check
First, ask yourself if they are an ideal client. If not, it’s no surprise that your pricing doesn’t match their needs or expectations. If the potential client does not fit with your client avatar, thank them for their time and perhaps recommend an alternate service provider who you know will be a better fit.
If they are an ideal client, explain why your services are priced the way that they are. Show them testimonials and case studies to help them understand why the investment they will make in your offer will reap rewards. Have a conversation with them about the results you get for clients. Oftentimes, when a client is presented with the reasoning behind the pound signs, they will not only say “YES!” but will have a much higher level of trust in you and your abilities.
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Talk ROI
While dialoguing with the potential client, be sure to mention numbers. Your client will be a lot more likely to see the value in your services if you show them black and white figures that prove your skills are worth the fee. This could include conversion statistics, lead generation figures, clicks, views, likes, follows, and more. Tailor the figures you show them to their unique business and requirements to drive the point home.
As a digital marketing agency owner, you definitely want to price your services competitively while making as much of a profit as possible. Justify higher prices with quality services that deliver. Outsource your agency’s services to the best white label digital marketing services provider – ahem, us! – and enjoy decreased overwhelm, increased client satisfaction, and a bigger margin of profit!
Book a strategy call with our outsourced digital marketing business right now.
