With so many of their clients present on Shopify, it’s more important than ever for digital agencies to remain present and up to date with everything the platform has to offer. At Globital UK, we are a digital marketing reseller and have been at the forefront of helping digital agencies stay ahead and able to deliver world-class services to their clients at all times. Previously, Shopify users remained current by making sure to check in for any updates themselves. Now, however, Shopify has launched Shopify Editions that will help ensure that digital agencies know exactly what the platform has to offer them in terms of tools, improvements and launches to ensure they can offer their clients nothing but the best.
What Is Shopify Editions?
Shopify Editions is a semi-annual showcase launched by Shopify that endeavours to explore and demonstrate all of the platform’s new releases, improvements and launches. With Shopify Editions, digital agencies and merchants alike can be consistently up-to-date and ready to leverage any and all of Shopify’s innovations as they are unveiled.
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Shopify Editions: Summer ‘22 Edition
With the unveiling of Shopify Editions comes the very first, named the Summer ‘22 Edition. The Summer ‘22 Edition aims to open up new commerce channels and explore the world of B2B commerce and direct-to-customer functionality. It adds more than 100 updates to Shopify, including:
- Shopify Audiences:
With Shopify Audiences, digital agencies can find their next best customers without the need for costly digital ads. By exporting high-interest audiences to a multitude of platforms including Facebook, they can identify buyers and audiences for both themselves and their clients. - Shop Cash:
With Shopify Cash, your digital agency’s clients can grow their businesses by offering Shop Cash rewards as incentives to help attract and acquire new customers as well as solidify the loyalty of their existing ones. - B2B On Shopify:
Now, Shopify offers the opportunity for digital agencies and their clients to benefit from essential, powerful wholesale features directly from the Shopify admin. Entire businesses can be run from Shopify, making it easier than ever for digital agencies to help their clients be successful. - Hydrogen + Oxygen:
Digital agencies can help their clients build their brands with all new tools, templates and APIs. Hydrogen allows digital agencies to enhance and accelerate development with all the right tools and then go on to deploy in just one click with their globally distributed solution for hosting, Oxygen.
This is just the tip of the iceberg when it comes to the Summer ‘22 Edition. Digital agencies can look forward to all this and more.
What Does This Mean For Digital Agencies?
Digital agencies will benefit from familiarising themselves with the new tools and features launched by Shopify. Many of them will help digital agencies offer better service to their clients even faster. It’s also important for digital agencies to be able to advise their clients appropriately, explaining how Shopify will affect their clients’ day-to-day business.
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