With so many businesses prioritising their online presence, SEO is becoming an increasingly popular service. When your digital agency has many SEO clients signed up and more forming a queue waiting for the same, digital agencies can quickly become buried in a huge workload.
With the right steps in place, your digital agency will continue to thrive and offer your clients outstanding SEO resellers services, maintaining your reputation for excellent service delivery.
Start With A Thorough SEO Audit
Before starting with a new client’s SEO strategy, conducting a thorough audit is important to see exactly where you are starting from. There are many tools available that can help you perform an SEO audit, so you know exactly how much needs to be done to get your client in good standing. Digital agencies can consider offering free SEO audits to potential clients to help get them over the line.
Technical SEO
- Make sure that Google Analytics is installed.
- If your client has a WordPress website, install an SEO plugin such as Yoast SEO.
- Use Google Search Console to verify your client’s website.
- Analyse your client’s website performance and speed with Google Page Speed Insights to find areas to improve.
- Ensure your client’s website delivers a great user experience on any device by taking the Google Mobile-Friendly Test.
Keyword Research
- Develop a Buyer Persona to establish who your client’s best customers are.
- Do competitor research to see what keywords are working for other businesses.
- Establish the right location for keywords relevant to your client.
- Establish a primary keyword to help inform long tail and body phrase keywords.
- Use a keyword tool to look up keyword difficulty and volume. There are several free and paid tools to do this.
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On-Page SEO
- Ensure that pages are optimised with at least one keyword per page.
- Include good title tags and ensure that each page has a unique tag.
- Include your target keyword in short, concise URLs.
- Write enticing meta descriptions for each page using 160 characters or less.
- Optimise images for Google Images search results by including the target keyword in the file name and being sure to add alt text rich with keywords when uploading.
- Include a minimum of 2 outbound links per piece of content.
Consider A White Label SEO Consultant
SEO is a necessary service, but it can be very time-consuming and drain more of your digital agency’s resources than you can spare. Working with an outsourced SEO consultant is a great solution for digital agencies that find themselves with more SEO work than they can cope with. It’s also a good option for those interested in offering SEO as a service but who lack the skills or resources to do so.
Working with a white-label SEO agency like Globital UK, your digital agency benefits from a world-class team of marketers working on your clients’ SEO at wholesale rates. This means that you can get more done for your clients at an extremely low cost, allowing you to make a profit without doing any extra work! Interested in leveling up your digital agency with a true white-label partner at your side? Email Globital UK at support@globitalmarketing.com to get started!
