There are so many graphic design elements to consider when creating work for your digital agency clients that it can be easy to overlook something simple such as a font. While there are a host of resell web design services that can provide value and insight in this respect, it is useful to be aware of the impact of the decision around fonts. Your outsource web design company will be able to assist you in navigating the right assets and choices for your individual clients. 

Let’s assume you have gone through the process of selection and you have, best case scenario, chosen the right font. What does that look like? Why is it important? What is the overall impact? Here’s what happens when you choose the right font:

Readers engage better with text-based content

Using the right font for your clients’ designs means that you can attract and retain the audience’s attention better. Ensuring that the font is easily legible, can clearly impart accurate information (some fonts affect the clarity of certain phrases or numbers), and is pleasant to look at, will ensure that readers stay reading. It also means that the response rate to text is more likely to be positive, and it presents an opportunity for conversation as opposed to spending the time deciphering hard to read text.

Communicate more than words

The look and feel of how text is represented on your clients’ websites can say a lot more than the actual words. Brand values, ideals, and even the type of information shared should all be clear simply by looking at the typography used. When you use the right font, you can also communicate more about the relationship that your client has with its readership simply through design.

Information hierarchy is clear

Understanding which information is most important and which information is simply elaboration or explanation makes the content more pleasant to digest. Readers simply looking for a quick answer or want a quick overview will scan the most attention-grabbing text first. Knowing how fonts affect the way a reader gleans insight is vital to the right use of design.

Explore visual harmony

Balance and aesthetics are key components of attractive design. If readers are enthralled by the look and artistry of the way content looks, then they are more likely to linger and engage with the content on your clients’ websites. Visual continuity, alignment, proportion, and organised presentation lend a sense of completeness and value to what your clients’ audience reads.

Achieve professional standards

Cluttered design and inconsistencies with regards to font can immediately put a reader off, mostly because it does not seem as if the text will be coherent due to a lack of clarity in base level design. Appropriate use of font equals understanding of professional standards and means that the reader can trust the source of the content.

Explore the benefits and impact of the right font for your digital agency clients with the right partner at your side. Do you need some white label digital marketing? Fill out this form, and we’ll help you out!