Whether it’s Google Ads or Meta Ads, most digital marketing agencies offer reports that communicate results with clients. These reports detail spend and reach results and much, much more. The key to impressing and retaining clients is making sense of the convoluted, complex terminology associated with reports. Making clear to your client the most important information is part of the service you offer them.
Sending reports that detail a failing PPC campaign can be just as challenging as putting together a winning report. Consider outsourcing your pay-per-click campaigns to the best PPC white label reseller in the UK. Achieving quality results that convert through a reputable Google Ads reseller can make the reporting that much easier.
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Building the perfect PPC report consists of a few tried-and-tested details that are easy to get right once you take note of them.
Customisation And Branding
Instead of just pulling the report directly from Facebook or Google and sending that to the client, be sure to customise the PPC report. Create a template PPC report that you can plug any client’s results and information into. This report should include your agency’s brand colours, graphic elements, and logo. Remind your client that the great results they see result from your agency’s hard work.
The Power Of Storytelling
PPC reports are often rife with jargon, complicated data and meaningless numeric information. Make the data transparent and honest whilst still taking your client on a journey. Employ storytelling in your reporting to unlock your client’s deeper understanding of what the results really mean. Use simple copy to point out where the business started and what results are being enjoyed as a result of the PPC campaign.
Simplification
While it is important to include all of the data in your PPC report ‒ such as month-on-month comparisons, KPIs, CPAs, CACs and the like ‒ it is equally important to include key takeaways that make the data meaningful to your client. Include bite-sized written definitions and explanations next to key concepts, and consider meeting with your client to walk them through the PPC report and answer any questions.
Visualisation
Use branded graphs and infographics where possible to better explain PPC data and results. These visual adds, alongside simple, meaningful copy can transform your client’s understanding of their results as well as their perceived value and general view of your agency.
Great PPC reporting can elevate your marketing agency to new heights. Impressive reporting is, of course, even more impressive when it details fantastic results. Our pay-per-click reseller program will manage the conversions so that you can focus on communicating meaningful reports and results to your clients.
Contact us today for help with your client’s pay-per-click campaigns through our PPC white label reseller solution.
