At SEOday, John Mueller, a Search Advocate at Google, discussed page experience as well as changes to expect from Google’s ranking and scoring systems. Digital agencies can benefit greatly by taking early action on the points made to ensure their clients’ web pages are ready to benefit from the announced changes. At Globital UK, we offer digital agencies resources such as white label Google Ads and other digital marketing services to help ensure their clients receive excellent levels of service. We have first-hand knowledge of how important taking early action when Google makes any changes can be.
What Is Google’s Page Experience?
Page experience refers to a specific set of signals used to measure and ascertain how a web page’s users perceive the experience of interacting with that page. Page experience extends beyond information value, focusing on mobile and desktop devices using several search signals, including mobile friendliness, intrusive interstitial guidelines, HTTPS and more. A page experience score is important for SEO as it can influence how well Google ranks the page.
Updates To Google’s Page Experience Scoring
Search advocates at Google recently spoke about how page experience affects search engine rankings while discussing changes to how pages are scored. These changes include the separation of desktop and mobile, with Google basing desktop search results on a site’s desktop experience score and basing mobile search results on a page’s mobile experience score.
The three main metrics Google uses when determining page experience scores were also discussed. Scores are determined using:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
A page’s search rankings will not be definitively determined by any of these factors. They can, however, become important when it comes to ranking between different search results.
Additional changes see images and videos taking a more important role in a page’s experience score, updates to terminology that will affect how digital agencies will need to approach web pages, and more benefits to be gained from Search Console Insights.
Does Your Digital Agency Need Additional Free Support?
Are you seeking additional support from like-minded agency owners and specialists like yourself? An ever-changing digital marketing landscape can confuse and overwhelm agencies. That’s why we created the Digital Agency Cowork Collective! The DACC, a community-based Facebook group, offers the chance to share, ask, and not feel alone!
How Can Digital Agencies Take Advantage?
The world of SEO is constantly changing, which sees digital agencies needing to shift, adjust and tweak their clients’ strategies in order to ensure they rank well in search results, steering traffic toward their websites and driving their revenue. By taking heed of the upcoming changes, you can begin preparing your clients’ SEO strategies for the times ahead. By acting fast and making the necessary changes to your clients’ web pages early on, you can ensure positive results fast. Before implementing any changes, it’s important to have clear, thorough conversations with clients explaining the updates that will affect their strategies, how they will be addressed and what effects or results they can expect. Clear communication can help ensure the whole process goes smoothly.
Looking for reliable Google Ads Resellers to help you make the most of Google’s page experience scoring updates? Globital UK can help! Contact us at support@globitalmarketing.com today!
