As AI applications such as ChatGPT become more and more refined, your agency may have given some thought to making use of these applications. You may have even started to wonder whether or not you still need to hire copywriters to complete web design copy projects, social media captions, blog posts, lead magnets, and more. 

While AI copywriting tools have definitely become a useful tool, they enhance what a copywriter does, as opposed to replacing it. AI is still in its infancy, and there are some things it still cannot accomplish successfully. As white label digital marketing experts, we unpack a few ways human copywriters outshine AI copywriters. 

Creativity 

Understanding human behaviour is a uniquely human trait, and although scientists and coders are hard at work, they have yet to crack the nut of imbuing technology with the ability to get creative with the written word. While AI tools can certainly help writers come up with topics and generate an outline, technology cannot yet fill the gaps in meaningful, humorous or engaging ways like human writers can. 

Emotion

One of the most important parts of a successful marketing campaign is making the emotional sale. Emotion is something that AI cannot understand or experience yet, which means that only human writers can dig into what a target audience’s pain points are before using action-driven copy to inspire them to take an action that leads them toward your client. AI still lacks the ability to understand context and change copy based on that. Human writers, however, have mastered this. 

Editing

Although there are plenty of editing software applications on the market, and some AI copywriting tech comes equipped with this ability, editing goes far beyond grammar and syntax. Ensuring that the copy for a client’s website ties in seamlessly with the copy for a blog or for an email is something that only human writers can oversee at this point. In addition, even grammar and sentence replacement is context-specific, and simply allowing AI to chop and change a piece of copy often ends in confusing results. 

Although copywriting AI solutions can certainly aid writers in their jobs, we still have a long way to go before they can completely replace a copywriter. Set your agency up for success by outsourcing your agency’s services to us, including your agency’s white label copywriting needs.

Our white label digital marketing services cannot be beat! Get in touch today and let’s grow your agency together. 

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