You or your team have drafted the perfect copy, added it to the perfect design, and received approval from your client. The mail is ready to send off to your client’s audience. But, before you press send, you may want to take one final look at the draft to double-check that all the details have been taken care of.
Here are the steps our white label email marketing team recommends you follow before pressing send.
- Review Spelling and Grammar
Even the most experienced writers can make mistakes. A simple typo or grammatical error can significantly impact your email’s professionalism. Before hitting that send button, meticulously review your email for spelling and grammar errors.
Consider using a grammar-checking tool to catch any oversights. Remember, a polished email reflects your client’s attention to detail and commitment to quality.
I need it in 24 hours
If hearing these words from your client automatically leads to cold sweats, you’re not alone. The good news is that we have some tried-and-tested tips that will help you handle rush orders more effectively. Globital unpacks some useful advice in this video.
- Check Links
Broken links are not only frustrating for recipients but can also harm your client’s credibility. Before sending your email, click on every link to ensure it’s functional. Outdated or incorrect links can lead to a negative user experience and potentially drive subscribers away. Take the time to verify each link’s accuracy to maintain your client’s reputation.
- Double-Check (and Triple-Check) The Send List
Sending an email to the wrong recipient can have serious consequences. A simple mistake can lead to privacy breaches, legal issues, and damage to your client’s trust. Always double-check, and even triple-check, the recipient list before sending your email.
Verify that the addresses are correct and that you’re targeting the intended audience. A moment of caution can prevent significant problems in the future.
One thing that will limit how anxious you feel about sending mailers is having them created strategically and professionally in the first place. Our white label email marketing team is here to help do just that. With all the details taken care of, your agency will reap the rewards.
