Digital marketing is a dynamic landscape that is constantly reshaping itself with new trends and technologies. As a digital marketing agency owner, staying on top of these changes while managing your team and ensuring client satisfaction is a tall order. Among the myriad tools at your disposal, there’s one often overlooked yet powerful feature: Facebook’s Featured Section.

With strategic usage, this feature could be a game-changer for your client’s success. Learn more about how to use your clients’ Featured sections to more easily connect with their audience and answer their questions with white label social media experts, Globital Marketing. 

Decoding the Magic of Facebook’s Featured Section

Facebook’s Featured Section, tucked neatly on each Facebook profile, acts as a digital billboard where you can pin posts. Once pinned, these posts appear at the very top of your client’s page. But it’s more than just a highlight reel of posts; it’s a unique space that, when utilised effectively, can offer a compelling snapshot of a brand’s identity, highlight its unique selling propositions, and showcase tantalising offers. This isn’t merely about maintaining a presence; it’s about creating a meaningful dialogue with the audience.

‘Above The Fold’: A Legacy Principle Reimagined for the Digital Age

The term ‘Above The Fold,’ borrowed from the world of print journalism, refers to content that is immediately visible without the need to scroll. This principle, now ingrained in digital marketing, emphasises the importance of first impressions. The Featured Section on Facebook is your client’s ‘Above The Fold’ space ‒ a prime digital real estate where you can deliver impactful messages and pique the audience’s interest.

Answering the Big 3: Demystifying Client Value Proposition

Your next step in optimising the Featured Section for your clients is to identify the top 3 questions their audience wants answers to. These questions could be about the uniqueness of the brand, the benefits of its offerings, or how it solves their problems. By crafting posts that answer these questions, you’re facilitating potential customers’ decision-making process, encouraging them to invest in your client’s brand.

Creating a Seamless User Experience with Strategic Posting

Combining the ‘Above The Fold’ principle with targeted posts that answer pivotal customer queries, you can provide a streamlined user experience on your client’s Facebook page. This way, you ensure potential customers find what they need in a place they can’t miss, creating an efficient and effective path to conversion.

The power of Facebook’s Featured Section extends beyond being a digital billboard; it’s an interactive stage set for your clients to authentically connect with their audience. By mastering this feature, your agency can significantly enhance its social media services and support your clients’ success.

If you’re looking for a white label social media management partner, we’re here to help. Get in touch with us to learn more about our various white label digital marketing services and talk about how we can work together to scale your agency.