After putting in the hard work of creating impressive landing pages, not-to-be-missed ebooks, and must-have free downloadables, you now need to qualify your leads. By qualifying your leads, you are determining which of them are more likely to turn into long-term customers who will, importantly, receive value from your agency,Â
As one of the best SEO resellers in the UK, we have outlined three tips that will help you go about qualifying your long list of leads.Â
The Importance Of Lead Qualification
Identifying which of your leads will make great customers who truly understand and appreciate your price point, work culture, processes, quality, and skill set will help you save time. By only seriously spending time on leads who are a better fit, you will increase your ROI on time and resources spent on nurturing would-be clients.Â
1) Determine Who Your Ideal Customer Is
Take a look at the demographics, interests, and even size or cash flow of the ideal business or individual your digital marketing agency wants to take on as a dream client. By setting the standard against which you will measure your leads, you will be less likely to onboard clients who don’t work out in the long run.Â
Once You've Found Your Ideal Client, Sit Back And Relax...
Generating quality leads and then making sure they fit your offer is time-consuming. Free up more of your time to bring in business by outsourcing your client’s actual project to our excellent team of white label digital marketers. From SEO campaigns to engaging copywriting, our reseller program can take care of it all! If you’re ready to test our white label services, use this $1000 voucher today.Â
2) Grade Them!
Put together a numeric grading model that helps you understand where in the sales process your leads are, how much they fit into your dream client persona, and thus how likely they are to actually sign on the dotted line and enjoy the way you work. You can also put together a qualitative grading mechanism, but this will take a lot more time to sort leads into.Â
3) Reach OutÂ
When your qualified leads have reached the decision-making stage, you can then reach out to them and offer free sales calls or a free service trial, as you know it is likely they will stick with you. You can use automated tools like forms to ensure that almost-clients fit with your biggest Yeses and that they don’t fit with your biggest NoNos.
Once you’ve found clients that fit your agency’s workflow, price point, and speciality, trust our white label digital marketing experts to complete your clients’ projects. Whether they need a website designed or a social media campaign launched, we can see to their needs efficiently. As an expert social media management reseller, we can help with it all. Contact us now!
