As a digital agency whose clients outsource digital marketing consultant services from you, your sales game needs to be top-notch to deliver exceptional results for your clients. Thankfully, LinkedIn’s Sales Navigator has recently added new intelligence features to help sales professionals find, connect and engage with potential customers more effectively.
In this blog, our white label digital marketing services agency explores these new features, explains how to use them, and outlines the benefits of incorporating them into your sales strategy.
LinkedIn For Sales
With over 875 million members and counting, LinkedIn is the world’s largest professional network. LinkedIn is not just a social media platform for connecting with friends and colleagues but also a powerful tool for generating sales leads for businesses and personal brands alike.
In fact, LinkedIn Sales Navigator is specifically designed to help sales teams find and connect with potential customers on the platform.
What Is Sales Navigator?
LinkedIn Sales Navigator is a paid subscription service that provides sales professionals with advanced search and filtering tools, lead recommendations, and access to LinkedIn’s extensive database of company and contact information.
It enables users to identify, understand, and engage with potential prospects more effectively. In our testing, we have found that Sales Navigator is exceptionally worth it for your outbound sales efforts.
LinkedIn’s New Intelligence Features For Sales Navigator
Recently, LinkedIn announced several new intelligence features for Sales Navigator that can help sales professionals personalise their outreach, prioritise their leads, and engage with potential customers more effectively. These new features include:
- Account Pages: This feature provides a holistic view of a company’s structure, performance, and buying behaviours. It enables users to gain insights into a company’s current and past employees, funding history, news mentions, and more.
- Buying Signals: This feature helps sales professionals identify potential buying signals, such as job postings, executive changes, and product launches. It enables users to reach out to potential customers at the right time with the right message.
- Sales Insights: This feature provides sales professionals with personalised insights into their sales performance, including their top-performing accounts, their engagement rates, and their response rates. It enables users to optimise their sales strategies and improve their overall performance.
How To Use LinkedIn’s New Intelligence Features
To use LinkedIn’s new intelligence features, sales professionals need to have a Sales Navigator subscription. Once they have access to Sales Navigator, they can navigate to the account pages, buying signals, and sales insights sections to gain insights into their prospects and customers.
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Benefits Of Using LinkedIn’s New Intelligence Features For Sales Navigator
Using LinkedIn’s new intelligence features can provide several benefits for sales professionals, including:
- Improved Personalisation: With access to account pages and buying signals, sales professionals can personalise their outreach and engage with potential customers more effectively.
- Increased Efficiency: With sales insights, sales professionals can optimise their sales strategies and improve their overall performance.
- Better ROI: By using Sales Navigator’s advanced search and filtering tools, sales professionals can prioritise their leads and focus on the most promising opportunities, leading to a higher ROI.
By leveraging Sales Navigator’s advanced search and filtering tools, you can prioritise your leads and focus on the most promising opportunities for better ROI. So, it’s time to take advantage of these features and unleash your sales potential!
Work With LinkedIn Sales Navigator Professionals For The Best ROI
If you’re an agency owner looking to maximise your sales potential with LinkedIn Sales Navigator, we at Globital can help. Our team of experts is well-versed in the latest intelligence features of Sales Navigator and can guide you on how to leverage these features to unlock your sales potential.
With our white-label digital marketing services, you can enhance your sales strategy and deliver exceptional results for your clients.
Contact us today to learn more about how we can help you become a top-performing outsource digital marketing company.
