When it comes to SEO, Google’s search snippets are a coveted spot in search results that all marketers compete for. Search snippets are the first listing searchers will see and often receives the most clicks of any search results, making it prime real estate to promote your digital agency’s clients. In keeping with its reputation for constant innovation, evolution, and additions, Google has recently updated search snippets for product review pages. The updates could have a significant impact on your clients and even on your digital agency’s bottom line.
Search Snippets For Product Review Pages
Product review pages will now display search snippets with details, including the pros and cons of each product. According to Google, users value having as much information as possible when shopping. As Google is known for prioritising their user’s experience and providing as much accurate information as they can at all times, shoppers will likely find these product review snippets valuable.
Structured Data And Pros & Cons For Search Snippets
Product review search snippets will come with a new type of structured data. It is recommended to use Google-supported structured data wherever possible as best practice, even when it is not a requirement. Doing so will positively affect your digital agency’s SEO. The more information Google has about a product or service, the more likely it will be to recommend it in a featured snippet. You can manually tell Google about the pros and cons of your clients’ offering in an editorial product review by adding the positiveNotes and negativeNotes properties to nested reviews.
The Impact Of Product Review Search Snippets
These updates have the potential to boost your digital agency’s clients’ SEO as well as the SEO of your agency itself. Giving Google more information will help it view your product or service as valuable to its users, leading it to list your offering higher in search results or give it the featured snippet position. As we know, good SEO can lead to more clicks and increased revenue for both your clients and your digital agency.
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The more time and resources your digital agency has to dedicate to your clients’ SEO, the better results you will achieve. With time and effort, your clients will rank higher in search results and potentially land that coveted spot as the top search snippet. However, the time needed for SEO can be draining, leaving less time for other services, clients, and growth. A white-label partner can help shoulder the load of time-intensive services like SEO for your clients.
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