Does your digital agency have a brand bible? There are some signs to look out for that could indicate you need one. On our YouTube channel, Globital TV, we share some tips and suggestions to help your digital agency set up a brand bible for itself and your clients.
What Is A Brand Bible?
A brand bible is a compilation of information, typically shared as a document, slideshow, or even as a tangible printed book that helps establish company or brand messaging and visual presence. It communicates a clear set of rules for tactics and policies that any employee or brand partner should be able to look at and understand easily. A brand bible can include:
- The company name and appropriate spelling
- The company’s logo and all of its variations and how they should be used
- The brand’s colour palette, typography, and style
Signs That Could Show Your Digital Agency Needs A Brand Bible
Some signs your agency or client needs to set up a brand bible can include:
- There is no clear brand identity for customers to associate with quickly
- Content related to the company is inconsistent across platforms and/or doesn’t flow from one piece of content to the next
- The tone and voice of the business are inconsistent, leading to confusing messaging
- Employees or partners have no clear direction when it comes to creating content
- An existing brand bible has not been updated to include relevant information
- The business is getting ready to undergo a major rebrand
How To Create A Brand Bible For Your Digital Agency
You can create a brand bible for your digital agency by asking yourself important questions about your company as a whole and compiling the answers into a comprehensive guide that you can easily share. Your brand bible should encompass:
- Your digital agency’s overview and mission
- The important aspect of your digital agency’s logo and the rules of use
- Typography and colour palettes that make up your brand’s visual identity
- Image style and use you would like to remain consistent
- The ideal writing style and voice website style that should be used
- Social media guidelines for overall strategies as well as specific guidelines for individual platforms
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There is no specific size your brand bible must conform to. Brand bibles often start out as smaller guides that are added to and grow with the business to reflect all of the important details and information. A brand bible and its specific size and components should be dictated by your unique business and what you need to communicate when working with others.
A Brand Bible Sets Your Digital Agency Up For Success When Working With White Label Partners
When outsourcing digital marketing solutions to a white-label partner, it’s important for your digital agency to be able to communicate its expectations and requirements clearly. Having a brand bible ready to go gives your white-label partner all the information they need to deliver the high-quality results your agency is known for. Looking to work with the best digital marketing reseller in the business? Contact Globital UK at support@globitalmarketing.com to take your digital agency to the next level.
Want to find more interesting videos to give you all the information you need to scale your digital agency? Visit our YouTube channel, Globital TV, where we post new videos every Monday.
