Qualifying high-quality leads for your digital agency can help ensure you don’t waste valuable resources on leads that will never amount to anything. Digital agency marketing specialist, Leanne Rogers, talks through why it’s important to qualify leads for your digital agency and how you can do so over on our YouTube channel, Globital TV.
What Is A High-Quality Lead?
A high-quality lead is likely to convert into a commercial client – one that will lead to revenue and contribute to your digital agency’s success. A high-quality, qualified lead is one that has been determined to be interested in investing in your digital agency’s services in order to satisfy their unique needs and requirements as a business.
Why Your Digital Agency Should Focus On Qualifying Leads Instead Of Pursuing Every Single Leads
Pursuing every lead rather than focusing on high-quality, qualified leads could end up wasting your digital agency’s time and resources and, even worse, result in your agency losing money. By ensuring that your digital agency only follows the sales and marketing process with qualified leads, you are more likely to bring interested prospects, you will see more leads converting into clients and your digital agency bringing in revenue and grow exponentially before your eyes.
How To Find Out If A Lead Is Qualified
Determining that a prospect is a high-quality, qualified lead can be as simple as asking yourself these five questions:
- Has the lead been easy to communicate with? Have they been easy to talk with, cooperative and inclined to have an open, honest conversation about their business and their needs? Leads that are easy to talk to can indicate a similar working relationship moving forward.
- Does the lead know what they want and when they want to achieve it? A clear understanding of this can indicate that they are seriously looking for a solution and are ready to get started.
- Is the lead already confident your agency can help? If a lead already knows about your digital agency’s services and is in communication, they are likely already sure you can provide them with the right solution.
- Is the person you’re in contact with a decision-maker? Do they have the authority to appoint your digital agency and sign off on your services?
- Does your digital agency have the capability to deliver a solution to this lead? If you are not equipped with the services to satisfy the lead, pursuing it is not going to be fruitful.
Here Is A £400 Voucher For Free CRO Assistance!
Understanding how to attract high-quality leads is one thing, but successfully converting them is another! Our white-label conversion rate optimisation services take qualified leads and web traffic and turn them into paying customers. We wanted to get you started with this £400 voucher to access our CRO services for free! Book a 30-minute strategy call and claim yours today!
Work With A White Label Agency To Qualify More Leads
Working with a white label partner can help your digital agency expand its service offering and, as a result, be able to qualify more leads. When you outsource to a digital marketing agency like Globital UK, you have the opportunity to offer your clients and leads a wider range of services, driving your revenue while saving your agency the cost of additional staff.
If you’re looking to outsource to an SEO agency that will work with your digital agency as a true white label partner, contact Globital UK at support@globitalmarketing.com. To learn more about how you can scale your digital agency, visit our YouTube channel, Globital TV, where you will find many informative videos.
