It’s safe to assume that most digital agencies are looking for more ways to generate leads and are usually looking for the next effective lead magnet, either to grow their agencies or to help generate leads for their clients. Lead magnets come in many forms, from free trials to e-newsletters to free samples. Did you know that your digital agency’s website can be a lead magnet itself? Over on Globital TV, project manager Waseem Ansari discusses lead magnets and some of the best tactics digital agencies can use to turn websites into well-oiled lead generation machines. As a top outsource web design company, Globital UK takes you through the exciting details shared in the video.
Take The Time To Set Up Websites Correctly
When creating a website, whether for your digital agency itself or for your clients, the first step in making sure the website functions as a lead magnet is to use the right tools during the initial set-up. Using plugins like WP Subscribe or Smart Popup, as well as paying attention to the customer journey and ensuring that details are requested at the right stage of the customer journey, will help encourage users to become potential leads.
Show The Added Value Your Digital Agency Has To Offer
Potential leads should feel as though they are benefiting in some way in exchange for handing over their information. They should feel some sort of immediate benefit as well as in the future, rather than only the promise of something good to come later on.
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Use The Right Format For Capturing Leads
To be sure that only useful information is being received from potential leads, user-friendly, secure tools should be used to capture the right kinds of information, such as:
- First names
- Job titles
- Email addresses
- Locations
- And more
Improve The Website’s Calls To Action
As most marketers know, a strong call to action plays a pivotal role in ensuring potential customers or leads follow through with taking the desired next step. Calls to action should be specific, persuasive and inviting rather than a generic, uninspired “Click Here”. A good call to action should feel like an offer to a potential lead, not an obligation or something the website is begging for.
Make Sure To Follow Through
Having lead information is absolutely useless if nothing is done with it. It’s important to reach out to potential leads who have given their information promptly after they have given their details. When it comes to converting a lead, time is of the essence. Checking in an effective manner to turn leads into something more is the way to ensure your digital agency’s lead generation strategies are actually useful, working together with other departments (such as sales) towards conversion success.
Interested in learning more about how your digital agency can turn into a lead magnet? Head over to Globital TV and watch an informative video on this exciting subject and other helpful videos to enhance your digital agency’s strategies.
Looking to resell web design services for your clients? Globital UK offers some of the website development available to digital agencies. Get in touch with top digital resellers today by emailing us at support@globitalmarketing.com to find out more.
