SEO
SEO is Working When:
- Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions
- This will be reported on with the monthly SEO Ranking report
- Typically this will also mean an increase in organic (free), search driven traffic to the website
- This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
- A successful SEO campaign will also ensure that the client’s business is represented strongly and professionally when people search for the business specifically
- These are the basics of a reputation management campaign
- There are many listings for the business in business directories etc, taking most places in Google page 1
- All entries related to the client’s brand are written professionally and correctly represent the client’s key messages (this depends on your adherence to appropriate quality checks)
Our SEO Process
- Initial Month
- Initial audit and research
- Penalty analysis
- Keyword recommendations
- Initial benchmarking
- Onpage recommendations
- Update approved onpage recommendations
- Beginning of authority enhancements through building backlinks
- Business Directories
- Web 2.0 Properties (not connected with the client’s brand)
- Social bookmarks
- Guest blog posting
- Unique articles (not connected with the client’s brand)
- Social Media shares
- Regular Monthly Jobs
- Correct website quality issues
- Ongoing onpage improvements
- Ongoing authority improvements
- Business Directories
- Web 2.0 Properties (not connected with the client’s brand)
- Social bookmarks
- Guest blog posting
- Social Media shares
- Monthly reporting and recommendations
- Additional Regular Quarterly Job
- Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines
- Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines
SEO Our Responsibilities
- Set up all reporting tools
- Undertake initial analysis and provide results (white label format)
- Provide benchmarks at the start of a campaign (white label format)
- Prepare draft onpage recommendations for website SEO improvements
- Prepare draft descriptions for business directory listings
- Professionally execute website changes approved by agency
- Professionally improve website authority through link building activities, using approved business directory descriptions where appropriate
- Improve website through correction of SEO errors, as directed by industry standard tools
- Provide reporting on SEO results, traffic (where analytics is installed) and all our activities for the previous month, in a format you can readily use for your reporting to your clients
- Provide Skype access to team leaders to assist communicate through technical items
SEO Your Responsibilities
- Client services and expectation management
- Work with our operations team leaders for the most positive engagement
- Delivery of logins for websites, Google Analytics, Google Webmaster Tools in a timely fashion, sharing them with us on Basecamp
- Reach agreement with the end client around the keywords to focus on
- Review, finetune and approve all OnPage recommendations that we send through in a timely manner so we can implement them on the website. For larger sites this will be an ongoing task. We will not implement changes until they are explicitly approved
- Review, finetune and approve descriptions written for business directories in a timely fashion. We will not use for building links until these are explicitly approved
- Review monthly performance reports and forward to clients as appropriate for your business
- Where possible carry out recommendations that are outside standard SEO but help, like blog posting, etc
- We may have separate services such as copywriting that can assist with this as an addon service for your clients
- Maintain client relationships
FAQ's
SEO stands for Search Engine Optimization, which is the practice of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). It’s important for businesses because higher rankings lead to more organic traffic, increased brand visibility, and improved chances of converting visitors into customers.
Common SEO mistakes to avoid include keyword stuffing, neglecting mobile optimization, ignoring technical SEO issues, using black hat SEO tactics, and neglecting to regularly update and optimize your website’s content.
You can measure the success of your SEO efforts using various metrics such as organic traffic, keyword rankings, backlink profile, conversion rates, and engagement metrics like bounce rate and time on page. Tools like Google Analytics and Google Search Console can provide valuable insights into your website’s performance.
SEO is an ever-evolving field, with new trends and updates emerging regularly. Some current trends include the rise of voice search, the importance of mobile optimization, the emphasis on user experience, and the growing significance of content quality and relevance.
Search engines use complex algorithms to determine website rankings. These algorithms take into account factors such as relevance, authority, user experience, website speed, mobile-friendliness, and the quality of content and backlinks.
