Does your digital agency need a brand bible? Over on our YouTube channel, Globital TV, we share some helpful information to help your digital agency set up a brand bible for itself as well as your clients.
What Is A Brand Bible?
Essentially, a brand bible is a comprehensive collection of all the information about a company that could ever be needed by a client, service provider or partner. All elements of a brand should be included in a brand bible with great importance placed on the brand’s visual identity. As a digital agency, it may be necessary for you to create a bible to share with others, or you may need to create one on behalf of your clients to help them establish a clear brand identity.
What Is A Brand Bible Made Up Of?
Brand bibles are unique to each business and should reflect their unique brand identity, size, company values and such. Typically, a brand bible will include the following:
- The company’s overview and mission
- The company’s name and appropriate spelling
- The colour palettes that should be used for all online materials and print media
- A list of approved typography and fonts to be used for body text and headers and specific looks and sizes for each
- The company’s logo, the right colours and sizes, variations and any rules to be adhered to when using the logo
- Approved brand-related images
- The writing style and tone that should be used for any written content
How Can A Brand Bible Benefit Your Digital Agency?
Many of the most successful companies are ones that are easily recognised by consumers. Having a brand bible in place is the first step in ensuring a brand is consistent and easily identifiable. Having a brand bible in place also gives a business’s employees, as well as any other companies they happen to deal with, clear and defined rules and guidelines to help establish and maintain brand identity. Having a brand bible to guide campaigns and content can also help prevent miscommunications or inappropriate design ideas, reducing wasted time and increasing productivity.
What Could Happen If Your Digital Agency Doesn’t Have A Brand Bible Implemented?
Without a brand bible in place, it is entirely possible that your agency will lack consistency and even suffer from decreased brand awareness and reach. Brand bibles help ensure that anything associated with your brand, including any content or material produced by your employees, is consistent. Without that consistency, your digital agency will not be able to successfully establish itself as a professional marketing firm that clients should trust with their own campaigns.
How A Brand Bible Can Help Your Agency Work Successfully With White Label Partners
Your digital agency should be able to clearly communicate its expectations and requirements before partnering with a white label digital marketing company. With a brand bible in place and ready to share, your digital agency can outsource digital marketing services with confidence. Additionally, when outsourcing your client’s digital marketing to a white label partner, you should be able to share your client’s brand bible to ensure that the white label services you receive are in keeping with your client’s expectations. Looking to outsource digital marketing services for your clients? Contact Globital South Africa at support@globitalmarketing.com to start working with a true, white label partner.
Do you want to learn more about scaling your digital agency? Visit our YouTube channel, Globital TV, where we post new videos every Monday containing everything you need to know.
