As a digital marketing agency offering social media outsourcing for small businesses, it’s your job to stay ahead of the curve and understand the latest market trends to best support your clients, who entrust their marketing efforts to you. We’d like to introduce you to information about silent video watching and how it will affect your outsourced Facebook marketing efforts going forward.
Our data studies have shown a rise in silent video watching, which stresses the great importance of captions or subtitles on any video content shared on social media platforms. In this blog, we’ll explore why it’s so imperative for your agency to incorporate captions and subtitles in your client’s video content posts and advertisements.
Accessibility
Incorporating captions and subtitles in video content makes it accessible to a wider audience. According to recent studies, around 85% of videos on social media platforms are watched without sound.
This is because users are often in public spaces where it’s not appropriate to play audio, or they simply don’t have the volume on. Captions and subtitles make sure that everyone, regardless of their hearing abilities, can access the content and engage with it.
Popularity
Social media platforms like Facebook, Instagram, and YouTube have been promoting the silent video trend and captions to encourage more engagement and reach. Platforms now have the functionality to automatically add captions to videos, making it easier for businesses to reach a wider audience.
Additionally, videos with subtitles have a higher chance of being recommended, shared, and appearing in search results. By incorporating captions in video content, businesses can take advantage of the increasing popularity of silent video watching.
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Silent Trend
The rise of silent video watching and captions is a trend that businesses need to be aware of and embrace. With social media outsourcing for small businesses becoming more popular and businesses looking to outsource Facebook marketing, it’s essential that agencies are able to provide their clients with captions and subtitles to make their videos accessible and popular.
We understand that taking the time to caption your client’s video content is time-consuming, even with the new technology that social media platforms offer to make this job easier. Our team at Globital Marketing offers white-label digital marketing solutions to agency owners and can help you scale your business with ease through our support.
Contact us so we can set something up to discuss how our white-label products can help you grow your business without you needing to work harder than you already are.
