The ad marketplace is anything but stagnant. With the rise of Pay Per Click (PPC) advertising and modern marketers making it a foremost strategy in digital marketing campaigns, platforms have been competing for the top spot as the best advertising platform for some time. Previously, Google has been widely regarded as the frontrunner in the advertising race, with the search engine owning at least 83% of the market share as of 2022. The next most significant piece is held by Microsoft’s search engine, Bing, at just 9%. Not content for second place with a mere fraction of the tech as the leading tech giant, platforms is always looking for new, innovative ways to claim more of the market. Microsoft and Netflix’s newly announced partnership is set to create turbulence in the advertising marketplace.
Microsoft Makes Great Strides In The Advertising Marketplace
As Microsoft has steadily been making leaps and bounds in the advertising marketplace, they have been flying somewhat under the radar while doing so. Over the past few years, Microsoft has made numerous big acquisitions, including Xandr. Making clever, strategic moves such as this is part of what has made Microsoft such a strong contender in the advertising space and has seen Google take an unprecedented knock when it comes to dominating the advertising space. This could open the door for other platforms to begin making similar deals, and Google’s market share decline.
Microsoft And Netflix: The Details Of This Partnership
After looking to partner with a major advertising platform, Netflix revealed their intentions to start offering members an ad-supported subscription. While reactions from consumers to the news were somewhat mixed, your digital agency has reason to be excited. The partnership between Netflix and Microsoft brings significant benefits for marketers. While there is still a lot to be learned about the exact details, it is currently known that Microsoft advertisers will benefit from access to the Netflix audience along with Netflix’s premium Connected TV inventory.
What Does This Mean For Your Digital Agency?
Choosing to be a Microsoft advertiser will be an incredible opportunity for your digital agency to help your clients expand their presence on a platform that is highly viewed. There will be room for more audience targeting and the potential to segment demographics and behaviours. This will help develop more targeted, sophisticated approaches to video ads, increasing the effectiveness of your clients’ campaigns. Accurate targeting will go a long way in achieving better results for your clients without increasing costs.
If you’re looking to expand on your ability to offer world-class PPC and other advertising services, working with a white label social media and digital marketing resellers could be the solution for you. With access to advertising experts at an exponentially lower cost and the hassle of an internal hire, you can ensure that your digital agency offers your clients the very best marketing services. If you’re ready to take your services to the next level, contact Globital South Africa today. You can reach us by emailing support@globitalmarketing.com.
