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With our years of experience in white label web design, revamps and optimisations, result-showcasing data and our observations of struggling pandemic times for marketing agencies the world over, it’s only right to do another blog about websites. However, this blog is not to tell you, the digital marketing agency owner, of that which you already know. It’s rather to inform you of something you don’t know, or forget to consider, so that you can inform your client and potentially get more website business. Our overall intention here is to bring further revenue to your agency in times of lower workloads while helping you to help your client.
So, most of your clients have websites – either created by your agency or another agency before they became loyal customers on your books. Now, let’s use these websites to bring about a boost in your digital agency bankroll. Sure, your client loves their current site. Sure, it is bringing business. Sure, they see no need to pay more costs into a website that works. However, it works well, but what if it worked even better!?
It’s Not A Once-Off; It’s A Constant, Long-Term Investment As Is Business Itself
What we in the biz, as well as our clients, may have forgotten, is that websites are not a once-off and while they should be adapted as website tools and tactics innovate, they should also adapt to the client’s business itself. Yes, you could pitch the idea of bettering digital results, conversions and online sales, but what about pitching to them the offer to invest in a revamp and upgrade that is in line with their current business situation?
Digital tools change and improve; so does actual business. Combining website revamps, optimisations and upgrades with your clients’ improved business operations and structure will certainly see results improve as well as that valuable cheque for a new website revamp in your agency’s bank. So, digital website optimisation aside, consider the following and then chat to your client about:
- Their Target Audience: Have their customers changed? Are they seeing business in a new customer pool? If so, does their website reflect this? Does the website target this new clientbase? If no, it’s revamp time.
- Their Service Portfolio: Have they recently added a new way of doing current services? Have they added new services? Are these mentioned on the current site? If not, time to add them with a revamp
- Online Shops: Have they started selling online? Should they? Can they?
- Operating Times: Have they changed their operating times due to Covid regulations or extended business times once again? Would offering solutions for business for longer periods of time, bring in more business. Of course.
- Testimonials: Have they received any testimonials lately that they could showcase on their website to drive more validated sales?
- Values And Business Mission: Have they learnt a few personal lessons in business during the pandemic? Is this reflected on the website? If not, would mentioning this help to convince potential buyers to do more sales?
- Price Changes And Specials: Have these recently offered specials or price reductions to existing clients? If these are seeing success, would posting this online draw more business from new website visitors? Yes.
Once you have convinced your whole clientbase to take up your offer on website design and find yourself inundated with new website work that your team can’t handle, contact us for assistance. Our website experts can help you with your overflow. Should you wish to add websites as service to your agency portfolio, speak to us at Globital on support@globitalmarketing.com.
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